WPP Properties
89 live US trademarks, filing since 1986. The 35th largest trademark holder in Class 35 (advertising & business).
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What WPP Properties filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| REPUTATION CAPITAL | 35, 42 | Jul 11, 2025 | — | pending | 99278828 |
| SJR | 35, 42 | Mar 7, 2025 | — | published · closes Nov 12 | 99072820 |
| CHOREOGRAPH | 42 | Dec 9, 2024 | — | published | 98891717 |
| BRAND BRAIN | 9, 35, 42 | Oct 4, 2024 | — | abandoned Oct 5 | 98786035 |
| AUDIENCE BRAIN | 9, 35, 42 | Oct 4, 2024 | — | abandoned Oct 5 | 98786037 |
| CHANNEL BRAIN | 9, 35, 42 | Oct 4, 2024 | — | abandoned Oct 5 | 98786041 |
| PERFORMANCE BRAIN | 9, 35, 42 | Oct 4, 2024 | — | abandoned Oct 5 | 98786044 |
| DECIPHER | 35, 42 | May 17, 2024 | — | published | 98556610 |
| BCW DECIPHER | 35, 42 | May 17, 2024 | — | registered Sep 2 | 98556616 |
| BURSON | 35, 42 | Jan 29, 2024 | — | registered Apr 1 | 98379872 |
Anyone who believes they would be harmed by registration can oppose during this window.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About WPP Properties trademarks.
How many trademarks does WPP Properties have?
89 live US trademarks as of October 23, 2026: 78 registered and 11 pending applications. None have been filed in 2026 so far.
What does WPP Properties sell, according to its trademarks?
Mostly advertising & business (Class 35, 81 live marks). Also science & technology (saas) (Class 42) and education & entertainment (Class 41).
Who owns the Y & R trademark?
Y & R is owned by WPP Properties. It was registered on November 17, 1987 (Reg. No. 1465764) and is live. The same owner holds 88 other live US marks.
When did WPP Properties first file a trademark?
Its oldest live US filing dates from 1986: YOUNG & RUBICAM, filed July 23, 1986.
Know the morning after WPP Properties files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.