The William Carter Company
54 live US trademarks, filing since 1920. 4 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What The William Carter Company filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| CARTER'S COTTON | 24 | Oct 8, 2026 | — | pending | 50151394 |
| WATCH THEM GLOW | 24, 25, 35 | Sep 3, 2026 | — | pending | 50089064 |
| CARTER'S STARTERS | 25 | Jun 29, 2026 | — | pending | 99911228 |
| CRIB NOTES | 41 | Jun 29, 2026 | — | pending | 99911263 |
| THE PERKS OF PARENTHOOD | 35 | Dec 15, 2025 | — | pending | 99547795 |
| OA | 25 | Aug 4, 2025 | intent to use | published | 99318570 |
| CARTER'S REWARDS | 35 | Mar 10, 2025 | — | registered Nov 4 | 99076043 |
| PARK DAY | 25 | Jan 17, 2025 | — | published | 99008840 |
| OTTER AVENUE | 25, 35 | Oct 17, 2024 | in use | published | 98806777 |
| MORE THAN JUST CUTE | 35 | Aug 1, 2024 | — | registered Sep 1 | 98677633 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About The William Carter Company trademarks.
How many trademarks does The William Carter Company have?
54 live US trademarks as of October 23, 2026: 42 registered and 12 pending applications. 4 were filed in 2026 so far.
What does The William Carter Company sell, according to its trademarks?
Mostly clothing & footwear (Class 25, 25 live marks). Also advertising & business (Class 35) and fabrics & linens (Class 24).
Who owns the CARTER'S trademark?
CARTER'S is owned by The William Carter Company. It was registered on March 28, 1922 (Reg. No. 0153906) and is live. The same owner holds 53 other live US marks.
When did The William Carter Company first file a trademark?
Its oldest live US filing dates from 1920: CARTER'S, filed December 27, 1920.
Know the morning after The William Carter Company files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.