Trademark owner · USPTO register · rebuilt nightly

Vanity Fair, Inc.

65 live US trademarks, filing since 1936. 2 new applications filed this year.

Live marks
65
registered + pending
Registered
63
on the Principal Register
Pending
2
applications in progress
Filed in 2026
2
by filing date
Classes used
3
of 45 Nice classes
First filing
1936
90 years on the register
At a glanceplain-language reads of the register
Mostly clothing & footwear: 56 of 65 live marks are in Class 25. Medical devices (Class 10) is next with 5.
8 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Vanity Fair, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
FLAWLESSLY SMOOTH 25 Feb 18, 2026 — published 99658158
FLAWLESS FLEX 25 Feb 18, 2026 — published 99658176
FOUNDATIONS THAT FLATTER 25 Oct 21, 2024 — registered Jan 13 98811366
BEAUTY BACK 25 Sep 16, 2024 — registered Mar 25 98752378
VANITY FAIR LINGERIE 35 Aug 1, 2024 — registered Aug 5 98677419
VANITY FAIR LINGERIE INSPIRED BY YOU 25 Jun 5, 2024 — registered Oct 7 98585677
360 COMFORT 25 Mar 28, 2024 — registered Jul 1 98472452
PERFECTLY YOURS 25 Feb 29, 2024 — registered Jul 16 98426668
UNDERSHAPERS 25 Feb 29, 2024 — registered Dec 17 98426736
LOLLIPOP 25 Feb 12, 2024 — registered Jun 25 98402008
Recently registeredlast 12 months
ILLUMINATION · Cl. 25 · Reg. 8,113,104
Jan 27, 2026
FOUNDATIONS THAT FLATTER · Cl. 25 · Reg. 8,104,088
Jan 13, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
LILY OF FRANCE · Reg. 818,303 · registered Nov 1966
Section 8 & 9 renewal (year 60)
Nov 8, 2025 → Nov 8, 2026
VASSARETTE · Reg. 343,505 · registered Feb 1937
Section 8 & 9 renewal (year 90)
Feb 23, 2026 → Feb 23, 2027
BESTFORM · Reg. 3,218,590 · registered Mar 2007
Section 8 & 9 renewal (year 20)
Mar 13, 2026 → Mar 13, 2027
BODY SHINE · Reg. 5,160,549 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 14, 2026 → Mar 14, 2027
COOLING TOUCH · Reg. 6,298,067 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 23, 2026 → Mar 23, 2027
SUPPORT YOU DESIRE, COMFORT YOU DESERVE · Reg. 6,298,988 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 23, 2026 → Mar 23, 2027
NO PINCH, NO SHOW · Reg. 6,495,273 · registered Sep 2021
Section 8 declaration (years 5–6)
Sep 21, 2026 → Sep 21, 2027
EGO BOOST · Reg. 3,299,030 · registered Sep 2007
Section 8 & 9 renewal (year 20)
Sep 25, 2026 → Sep 25, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
VANITY FAIR, INC. · 65 live marks
included
Vanity Number Leasing, LLC · 18 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Vanity Fair, Inc. trademarks.

How many trademarks does Vanity Fair, Inc. have?

65 live US trademarks as of October 23, 2026: 63 registered and 2 pending applications. 2 were filed in 2026 so far.

What does Vanity Fair, Inc. sell, according to its trademarks?

Mostly clothing & footwear (Class 25, 56 live marks). Also medical devices (Class 10) and advertising & business (Class 35).

Who owns the VASSARETTE trademark?

VASSARETTE is owned by Vanity Fair, Inc.. It was registered on February 23, 1937 (Reg. No. 0343505) and is live. The same owner holds 64 other live US marks.

When did Vanity Fair, Inc. first file a trademark?

Its oldest live US filing dates from 1936: VASSARETTE, filed September 11, 1936.

Know the morning after Vanity Fair, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.