Trademark owner · USPTO register · rebuilt nightly

The Vanguard Group, Inc.

66 live US trademarks, filing since 2007. 11 new applications filed this year.

Live marks
66
registered + pending
Registered
47
on the Principal Register
Pending
19
2 open to opposition
Filed in 2026
11
1 intent to use
Classes used
7
of 45 Nice classes
First filing
2007
19 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 52 of 66 live marks are in Class 36. Education & entertainment (Class 41) is next with 21.
Filing faster than usual: 11 applications so far in 2026 against a yearly average of 3.3.
New products ahead: 1 of the 11 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
2 marks are open to opposition now; the windows close between Oct 29 and Nov 12.
8 registrations have a maintenance filing due in the next 12 months, 5 already in the grace period.
Filing activityapplications per year, by filing date
0 11 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 11 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What The Vanguard Group, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
VOO 36 Jul 1, 2026 — pending 99916466
VTI 36 Jul 1, 2026 — pending 99916471
SOURCE: VANGUARD 41 Jun 24, 2026 — pending 99902782
BREAKING BREAD, BUILDING LEGACY 41 Apr 24, 2026 — published · closes Oct 29 99785064
FOUNDATIONS AND FUTURES 35, 36, 41 Apr 20, 2026 — published 99773880
MY CLASSROOM INVESTOR 36, 41, 42 Apr 7, 2026 — published 99748428
VANGUARD ALPHA WATERFALL 36 Mar 26, 2026 — pending 99725979
BONDBUILDER 36 Mar 6, 2026 intent to use published 99688066
BONDBUILDERS 36 Mar 6, 2026 — published 99688108
WE ARE THE VANGUARD 36 Mar 5, 2026 — pending 99684595
Open to opposition now30-day windows from publication
BREAKING BREAD, BUILDING LEGACY · Cl. 41 · published Sep 29
closes Oct 29
HOW AMERICA RETIRES · Cl. 36 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
V SCOUT · Cl. 36 · Reg. 8,426,893
Sep 1, 2026
VANGUARD CHARITABLE · Cl. 36 · Reg. 8,365,091
Jul 28, 2026
IN MY FINANCE ERA · Cl. 41 · Reg. 8,196,150
Mar 31, 2026
OF THE INVESTOR. BY THE INVESTOR. FOR THE INVESTOR. SINCE 1975. · Cl. 36 · Reg. 8,075,287
Dec 23, 2025
50 V · Cl. 36 · Reg. 8,048,067
Dec 2, 2025
HOW AMERICA SAVES · Cl. 36 · Reg. 8,017,339
Nov 11, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
HOW RADICAL · Reg. 6,060,203 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
THE VANGUARD INVESTOR · Reg. 6,063,189 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
ADVISOR'S ALPHA · Reg. 6,073,893 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 9, 2026
Jun 9, 2025 → Jun 9, 2026
ADVISOR'S ALPHA · Reg. 6,080,178 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 16, 2026
Jun 16, 2025 → Jun 16, 2026
VANGUARD DIGITAL ADVISOR · Reg. 6,103,805 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 14, 2027
Jul 14, 2025 → Jul 14, 2026
THE VANGUARD EFFECT · Reg. 5,205,203 · registered May 2017
Section 8 & 9 renewal (year 10)
May 16, 2026 → May 16, 2027
BE YOUR BEST FINANCIAL SELF · Reg. 6,380,997 · registered Jun 2021
Section 8 declaration (years 5–6)
Jun 8, 2026 → Jun 8, 2027
THE VALUE OF OWNERSHIP · Reg. 6,450,442 · registered Aug 2021
Section 8 declaration (years 5–6)
Aug 10, 2026 → Aug 10, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
The Vanguard Group, Inc. · 66 live marks
included
Vanguard Trademark Holdings USA LLC · 60 live marks · may be a related company
separate page
Vanguard Group, Inc., The · 28 live marks · may be a related company
separate page
Vanguard LED Displays · 12 live marks · may be a related company
separate page
Vanguard Cleaning Systems, Inc. · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About The Vanguard Group, Inc. trademarks.

How many trademarks does The Vanguard Group, Inc. have?

66 live US trademarks as of October 23, 2026: 47 registered and 19 pending applications. 11 were filed in 2026 so far.

What does The Vanguard Group, Inc. sell, according to its trademarks?

Mostly insurance & finance (Class 36, 52 live marks). Also education & entertainment (Class 41) and electronics & software (Class 9).

Who owns the VOYAGER trademark?

VOYAGER is owned by The Vanguard Group, Inc.. It was registered on July 1, 2008 (Reg. No. 3456743) and is live. The same owner holds 65 other live US marks.

When did The Vanguard Group, Inc. first file a trademark?

Its oldest live US filing dates from 2007: FLAGSHIP SERVICES, filed May 29, 2007.

Know the morning after The Vanguard Group, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.