United Services Automobile Association
91 live US trademarks, filing since 1965. 5 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What United Services Automobile Association filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| WHERE SERVICE LEADS | 41 | Oct 13, 2026 | — | pending | 50158471 |
| USAA AUTO CIRCLE | 42 | Jul 16, 2026 | — | pending | 99944127 |
| USAA HOME CIRCLE | 42 | Jul 16, 2026 | — | pending | 99944173 |
| USAA INVESTWELL | 36 | Jun 10, 2026 | — | pending | 99876882 |
| IT'S A FAMILY THING | 36 | Feb 26, 2026 | — | pending | 99672103 |
| HTA | 35 | Dec 19, 2025 | intent to use | published | 99558120 |
| HONOR THROUGH ACTION | 35 | Dec 5, 2025 | intent to use | published | 99532382 |
| USAA SIGNAL | 35, 41 | Sep 30, 2025 | — | published | 99422090 |
| USAA SUMMIT | 35, 41 | Sep 30, 2025 | — | published | 99422096 |
| BEYOND THE CALL | 35, 41 | Sep 30, 2025 | — | published | 99422100 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About United Services Automobile Association trademarks.
How many trademarks does United Services Automobile Association have?
91 live US trademarks as of October 23, 2026: 69 registered and 22 pending applications. 5 were filed in 2026 so far.
What does United Services Automobile Association sell, according to its trademarks?
Mostly insurance & finance (Class 36, 48 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).
Who owns the USAA trademark?
USAA is owned by United Services Automobile Association. It was registered on March 29, 1966 (Reg. No. 0806520) and is live. The same owner holds 90 other live US marks.
When did United Services Automobile Association first file a trademark?
Its oldest live US filing dates from 1965: USAA, filed March 1, 1965.
Know the morning after United Services Automobile Association files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.