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Trademark owner · USPTO register · rebuilt nightly

Under Armour, Inc.

164 live US trademarks, filing since 1996. 10 new applications filed this year.

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Live marks
164
registered + pending
Registered
144
on the Principal Register
Pending
20
1 open to opposition
Filed in 2026
10
1 intent to use
Classes used
18
of 45 Nice classes
First filing
1996
30 years on the register
At a glanceplain-language reads of the register
Mostly clothing & footwear: 79 of 164 live marks are in Class 25. Electronics & software (Class 9) is next with 27.
Filing faster than usual: 10 applications so far in 2026 against a yearly average of 2.6.
New products ahead: 1 of the 10 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
Entering Class 36 (insurance & finance) and Class 44 (medical & beauty services): first filings this year in a class with no earlier Under Armour, Inc. marks.
One mark is open to opposition now; the window closes Oct 29.
8 registrations have a maintenance filing due in the next 12 months, 4 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 10 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Under Armour, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
SHIELDFORM 25, 28 Oct 21, 2026 intent to use pending 50174142
PROTECT THIS MIND 9, 41, 44 Sep 18, 2026 — pending 50115880
THIS IS YOUR ARMOUR 25, 28, 35 Sep 18, 2026 — pending 50116922
PURAFIRE 25 Aug 26, 2026 — pending 50072695
PROTECT THE HOUSE 25, 35 May 26, 2026 — published 99844983
UA SIX STAR 25, 35 May 1, 2026 — pending 99799705
UA SIX STAR 25, 35 May 1, 2026 — pending 99799711
UA NEXT 25 Apr 8, 2026 — published 99751004
CLICK CLACK 25 Mar 17, 2026 — published · closes Oct 29 99706888
CLICK CLACK: NEXT ERA GRANT 36 Mar 17, 2026 — published 99706893
Open to opposition now30-day windows from publication
CLICK CLACK · Cl. 25 · published Sep 29
closes Oct 29

Anyone who believes they would be harmed by registration can oppose during this window.

Maintenance windows aheadnext 12 months · from registration dates
UA · Reg. 6,096,619 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
UA · Reg. 6,096,628 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
UNDER ARMOUR · Reg. 6,096,630 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
LITEWIRE · Reg. 6,180,890 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 20, 2027
Oct 20, 2025 → Oct 20, 2026
UNDER ARMOUR · Reg. 3,174,498 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 21, 2025 → Nov 21, 2026
U A · Reg. 3,178,547 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
UNDER ARMOUR · Reg. 3,178,549 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
BOXERJOCK · Reg. 3,186,260 · registered Dec 2006
Section 8 & 9 renewal (year 20)
Dec 19, 2025 → Dec 19, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
UA EXPLOR · Cl. 18, 25, 35 · was published
abandoned Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 25Full ranking →
Ghost Global LLC 370 live
Names on the registerwhat this page merges, and what it leaves out
UNDER ARMOUR, INC. · 164 live marks
included
Under The Weather, LLC · 25 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Under Armour, Inc. trademarks.

How many trademarks does Under Armour, Inc. have?

164 live US trademarks as of October 23, 2026: 144 registered and 20 pending applications. 10 were filed in 2026 so far.

What does Under Armour, Inc. sell, according to its trademarks?

Mostly clothing & footwear (Class 25, 79 live marks). Also electronics & software (Class 9) and advertising & business (Class 35).

Who owns the UNDER ARMOUR trademark?

UNDER ARMOUR is owned by Under Armour, Inc.. It was registered on September 21, 1999 (Reg. No. 2279668) and is live. The same owner holds 163 other live US marks.

When did Under Armour, Inc. first file a trademark?

Its oldest live US filing dates from 1996: UNDER ARMOUR, filed August 13, 1996.

Know the morning after Under Armour, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.