Trademark owner · USPTO register · rebuilt nightly

Supervalu Licensing LLC

87 live US trademarks, filing since 1954. 1 new application filed this year.

Live marks
87
registered + pending
Registered
86
on the Principal Register
Pending
1
1 open to opposition
Filed in 2026
1
by filing date
Classes used
23
of 45 Nice classes
First filing
1954
72 years on the register
At a glanceplain-language reads of the register
Spread across 23 classes. The largest is Class 35 (advertising & business) with 33 of 87 live marks.
One mark is open to opposition now; the window closes Nov 12.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
Filing activityapplications per year, by filing date
0 5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 1 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Supervalu Licensing LLC filed most recently.

MarkClassFiledBasisStatusSerial
WILD HARVEST 16, 21, 29, 30 Feb 13, 2026 — published · closes Nov 12 99651676
MAKE EVERYDAY EASY TO SAVE 35 Feb 8, 2024 — registered Dec 24 98398297
WILD HARVEST 31 Apr 30, 2021 — registered Jan 2 90684551
FOODLAND CLOSE TO HOME 35 Jun 21, 2019 — registered Feb 9 88483066
SP SWEET PETALS 35 May 28, 2019 — registered May 12 88448975
FOODLAND CLOSE TO HOME 35 May 28, 2019 — registered Jul 7 88449018
FOODLAND FRESH FRIENDLY EVERYDAY 35 Apr 3, 2019 — registered Jul 21 88369419
WILD HARVEST 4, 8, 29, 30, 32 Jan 31, 2019 — registered Nov 2 88284885
REAL FOOD IN REAL TIME 29 Jan 10, 2018 — registered May 22 87750059
CULINARY CIRCLE 35 Jan 9, 2018 — registered Mar 26 87748519
Open to opposition now30-day windows from publication
WILD HARVEST · Cl. 16, 21, 29, 30 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Maintenance windows aheadnext 12 months · from registration dates
SP SWEET PETALS · Reg. 6,051,229 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
FOODLAND CLOSE TO HOME · Reg. 6,093,790 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
FOODLAND FRESH FRIENDLY EVERYDAY · Reg. 6,104,850 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 21, 2027
Jul 21, 2025 → Jul 21, 2026
THE W. NEWELL ADVANTAGE · Reg. 3,162,281 · registered Oct 2006
Section 8 & 9 renewal (year 20)
Oct 24, 2025 → Oct 24, 2026
EQUALINE · Reg. 3,177,770 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
FOODLAND CLOSE TO HOME · Reg. 6,263,733 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 9, 2026 → Feb 9, 2027
COUNTYMARKET WE VALUE FRESH · WE VALUE FAMILY WE VALUE YOU! · Reg. 3,224,488 · registered Apr 2007
Section 8 & 9 renewal (year 20)
Apr 3, 2026 → Apr 3, 2027
WILD HARVEST · Reg. 2,056,158 · registered Apr 1997
Section 8 & 9 renewal (year 30)
Apr 22, 2026 → Apr 22, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Supervalu Licensing LLC trademarks.

How many trademarks does Supervalu Licensing LLC have?

87 live US trademarks as of October 23, 2026: 86 registered and 1 pending applications. 1 were filed in 2026 so far.

What does Supervalu Licensing LLC sell, according to its trademarks?

Mostly advertising & business (Class 35, 33 live marks). Also staple foods (Class 30) and meats & processed foods (Class 29).

Who owns the SUPERVALU trademark?

SUPERVALU is owned by Supervalu Licensing LLC. It was registered on July 24, 1956 (Reg. No. 0631486) and is live. The same owner holds 86 other live US marks.

When did Supervalu Licensing LLC first file a trademark?

Its oldest live US filing dates from 1954: SUPERVALU, filed August 3, 1954.

Know the morning after Supervalu Licensing LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.