Trademark owner · USPTO register · rebuilt nightly

Subaru Of America, Inc.

51 live US trademarks, filing since 1987. 5 new applications filed this year.

Live marks
51
registered + pending
Registered
45
on the Principal Register
Pending
6
applications in progress
Filed in 2026
5
1 intent to use
Classes used
9
of 45 Nice classes
First filing
1987
39 years on the register
At a glanceplain-language reads of the register
Mostly advertising & business: 25 of 51 live marks are in Class 35. Vehicles (Class 12) is next with 13.
New products ahead: 1 of the 5 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
6 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 9 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Subaru Of America, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
LOVE GOES THE EXTRA MILE. 12, 35 Jul 16, 2026 — pending 99943464
DOG TESTED. DOG APPROVED. 35 Jul 16, 2026 — pending 99943485
POWERED BY LOVE. 12, 35 Jul 16, 2026 — pending 99943526
LOVE NEVER LOOKED SO GOOD. 12, 35 Jul 16, 2026 — pending 99943548
SUBIE CREW 35 Jun 8, 2026 intent to use pending 99870774
SUBIEFEST 41 Nov 17, 2025 — pending 99499954
SUBIE INSIDER 41 Sep 16, 2024 — registered Oct 28 98752298
MORE THAN A CAR DEALER 35 Jun 10, 2024 — registered May 6 98593883
LOVE EVERY MILE 37 Sep 22, 2022 — registered Apr 9 97603077
SUBARU AMBASSADOR 35 Aug 22, 2022 — registered Oct 3 97558801
Recently registeredlast 12 months
SUBIE INSIDER · Cl. 41 · Reg. 7,999,574
Oct 28, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SHARE THE LOVE · Reg. 5,098,910 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 13, 2025 → Dec 13, 2026
MORE THAN A CAR COMPANY · Reg. 6,240,734 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 5, 2026 → Jan 5, 2027
EMPOWER CAMDEN · Reg. 6,267,220 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 9, 2026 → Feb 9, 2027
ASCENT · Reg. 6,403,697 · registered Jun 2021
Section 8 declaration (years 5–6)
Jun 29, 2026 → Jun 29, 2027
LOVE. · Reg. 5,234,993 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 4, 2026 → Jul 4, 2027
FORESTER · Reg. 2,088,379 · registered Aug 1997
Section 8 & 9 renewal (year 30)
Aug 12, 2026 → Aug 12, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Subaru Of America, Inc. trademarks.

How many trademarks does Subaru Of America, Inc. have?

51 live US trademarks as of October 23, 2026: 45 registered and 6 pending applications. 5 were filed in 2026 so far.

What does Subaru Of America, Inc. sell, according to its trademarks?

Mostly advertising & business (Class 35, 25 live marks). Also vehicles (Class 12) and insurance & finance (Class 36).

Who owns the ADDED SECURITY trademark?

ADDED SECURITY is owned by Subaru Of America, Inc.. It was registered on June 14, 1988 (Reg. No. 1492576) and is live. The same owner holds 50 other live US marks.

When did Subaru Of America, Inc. first file a trademark?

Its oldest live US filing dates from 1987: ADDED SECURITY, filed October 8, 1987.

Know the morning after Subaru Of America, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.