Trademark owner · USPTO register · rebuilt nightly

The ST. JOE Company

132 live US trademarks, filing since 1998. 7 new applications filed this year.

Live marks
132
registered + pending
Registered
117
on the Principal Register
Pending
15
1 open to opposition
Filed in 2026
7
by filing date
Classes used
17
of 45 Nice classes
First filing
1998
28 years on the register
At a glanceplain-language reads of the register
Spread across 17 classes. The largest is Class 41 (education & entertainment) with 38 of 132 live marks.
Entering Class 40 (materials treatment): first filings this year in a class with no earlier The ST. JOE Company marks.
One mark is open to opposition now; the window closes Nov 12.
8 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 19 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 7 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What The ST. JOE Company filed most recently.

MarkClassFiledBasisStatusSerial
PIER PARK 36, 43 Oct 16, 2026 — pending 50165978
WATERSOUND 25 Oct 16, 2026 — pending 50166353
WATERSOUND 39 Oct 14, 2026 — pending 50160663
WATERSOUND WEDDINGS & EVENTS 16, 35, 40, 41, 42, 43, 45 Sep 9, 2026 — pending 50098199
WATERSOUND 16, 35, 40, 41, 42, 43, 45 Sep 9, 2026 — pending 50098203
PIER PARK CROSSINGS 36, 41 Apr 22, 2026 — published · closes Nov 12 99780314
WATERSOUND 35 Jan 9, 2026 — pending 99586342
WATERSOUND CLUB 25 Dec 17, 2025 — pending 99552321
CAMP CREEK 25 Dec 17, 2025 — pending 99552324
WRE RELAX, YOU'RE HOME 36 Sep 17, 2025 — published 99397038
Open to opposition now30-day windows from publication
PIER PARK CROSSINGS · Cl. 36, 41 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
FISH OUT OF WATER · Cl. 43 · Reg. 8,117,532
Jan 27, 2026
JOE · Cl. 37 · Reg. 8,052,543
Dec 2, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
SUMMERCAMP BEACH · Reg. 5,107,824 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 27, 2025 → Dec 27, 2026
WATER·SOUND WEST BEACH · Reg. 5,150,398 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 28, 2026 → Feb 28, 2027
WATERCOLOR · Reg. 6,295,434 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 16, 2026 → Mar 16, 2027
WATERSOUND · Reg. 5,241,705 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 11, 2026 → Jul 11, 2027
WATERSOUND · Reg. 5,241,706 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 11, 2026 → Jul 11, 2027
BEACH COW · Reg. 6,434,979 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 27, 2026 → Jul 27, 2027
ST. JOE HOSPITALITY · Reg. 6,449,603 · registered Aug 2021
Section 8 declaration (years 5–6)
Aug 10, 2026 → Aug 10, 2027
WATERSOUND ORIGINS · Reg. 5,271,508 · registered Aug 2017
Section 8 & 9 renewal (year 10)
Aug 22, 2026 → Aug 22, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About The ST. JOE Company trademarks.

How many trademarks does The ST. JOE Company have?

132 live US trademarks as of October 23, 2026: 117 registered and 15 pending applications. 7 were filed in 2026 so far.

What does The ST. JOE Company sell, according to its trademarks?

Mostly education & entertainment (Class 41, 38 live marks). Also insurance & finance (Class 36) and construction & repair (Class 37).

Who owns the A SOUTHERN COASTAL LANDSCAPE trademark?

A SOUTHERN COASTAL LANDSCAPE is owned by The ST. JOE Company. It was registered on February 5, 2002 (Reg. No. 2537146) and is live. The same owner holds 131 other live US marks.

When did The ST. JOE Company first file a trademark?

Its oldest live US filing dates from 1998: ST JOE, filed April 17, 1998.

Know the morning after The ST. JOE Company files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.