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Trademark owner · USPTO register · rebuilt nightly

Southwest Airlines Co.

74 live US trademarks, filing since 1982. The 13th largest trademark holder in Class 39 (transport & storage). 11 new applications filed this year.

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Live marks
74
registered + pending
Registered
62
on the Principal Register
Pending
12
applications in progress
Filed in 2026
11
by filing date
Classes used
15
of 45 Nice classes
First filing
1982
44 years on the register
At a glanceplain-language reads of the register
Mostly transport & storage: 56 of 74 live marks are in Class 39. Food & lodging services (Class 43) is next with 10.
Filing faster than usual: 11 applications so far in 2026 against a yearly average of 2.4.
8 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 12 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 12 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Southwest Airlines Co. filed most recently.

MarkClassFiledBasisStatusSerial
SOUTHWEST ICON LOUNGE 39, 43 Oct 14, 2026 — pending 50162335
SOUTHWEST ICON LOUNGE 39, 43 Oct 14, 2026 — pending 50162366
SOUTHWEST ICON 39, 43 Oct 14, 2026 — pending 50162390
HIT YOUR BOOKING POINT 39 Oct 2, 2026 — pending 50142481
ENTER AIRPLANE MODE 39 Oct 2, 2026 — pending 50142495
HEART STANDARD 43 Jun 15, 2026 — published · closes Dec 3 99885881
HEART STANDARD 39 Jun 10, 2026 — published · closes Dec 3 99876357
SIP AND SHIP 39 Apr 7, 2026 — published 99748813
SIP AND SHIP 39 Apr 7, 2026 in use published 99976068
SOUTHWEST AIRLINES MEDICAL FLIGHT NETWORK WHERE CARE TAKES OFF 39 Feb 10, 2026 — published 99645697
Recently registeredlast 12 months
SEATISFACTION · Cl. 39 · Reg. 8,453,077
Sep 22, 2026
GETAWAYS BY SOUTHWEST · Cl. 39, 43 · Reg. 8,380,646
Aug 4, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
DESTINATION 225° · Reg. 6,068,990 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 2, 2026
Jun 2, 2025 → Jun 2, 2026
¡LANZATE! PREMIO UNIVERSITARIO DE SOUTHWEST AIRLINES · Reg. 3,192,217 · registered Jan 2007
Section 8 & 9 renewal (year 20)
Jan 2, 2026 → Jan 2, 2027
SOUTHWEST AIRLINES RAPID REWARDS · Reg. 2,028,640 · registered Jan 1997
Section 8 & 9 renewal (year 30)
Jan 7, 2026 → Jan 7, 2027
SOUTHWEST · Reg. 5,124,003 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 17, 2026 → Jan 17, 2027
SOUTHWEST · Reg. 5,124,033 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 17, 2026 → Jan 17, 2027
SOUTHWEST · Reg. 5,149,729 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 28, 2026 → Feb 28, 2027
NUTS ABOUT SOUTHWEST · Reg. 3,237,441 · registered May 2007
Section 8 & 9 renewal (year 20)
May 1, 2026 → May 1, 2027
RAPID REWARDS · Reg. 3,237,447 · registered May 2007
Section 8 & 9 renewal (year 20)
May 1, 2026 → May 1, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 39Full ranking →
Names on the registerwhat this page merges, and what it leaves out
SOUTHWEST AIRLINES CO. · 74 live marks
included
Southwest Research Institute · 40 live marks · may be a related company
separate page
Southwest Business Corporation · 28 live marks · may be a related company
separate page
Southwest Autism Research And Resource Center · 15 live marks · may be a related company
separate page
Southwest Products, LLC · 14 live marks · may be a related company
separate page
Southwest General Health Center · 11 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Southwest Airlines Co. trademarks.

How many trademarks does Southwest Airlines Co. have?

74 live US trademarks as of October 23, 2026: 62 registered and 12 pending applications. 11 were filed in 2026 so far.

What does Southwest Airlines Co. sell, according to its trademarks?

Mostly transport & storage (Class 39, 56 live marks). Also food & lodging services (Class 43) and advertising & business (Class 35).

Who owns the SOUTHWEST trademark?

SOUTHWEST is owned by Southwest Airlines Co.. It was registered on March 8, 1983 (Reg. No. 1230381) and is live. The same owner holds 73 other live US marks.

When did Southwest Airlines Co. first file a trademark?

Its oldest live US filing dates from 1982: SOUTHWEST, filed January 8, 1982.

Know the morning after Southwest Airlines Co. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.