Trademark owner · USPTO register · rebuilt nightly

The Prudential Insurance Company Of America

152 live US trademarks, filing since 1987. The 22nd largest trademark holder in Class 36 (insurance & finance). 6 new applications filed this year.

Live marks
152
registered + pending
Registered
121
on the Principal Register
Pending
31
applications in progress
Filed in 2026
6
by filing date
Classes used
13
of 45 Nice classes
First filing
1987
39 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 120 of 152 live marks are in Class 36. Advertising & business (Class 35) is next with 25.
8 registrations have a maintenance filing due in the next 12 months, 4 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 17 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 6 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What The Prudential Insurance Company Of America filed most recently.

MarkClassFiledBasisStatusSerial
ALL THE CAPITAL 41 Sep 21, 2026 — pending 50120806
PRUDENTIAL PRUSECURE ADVANTAGE 36 Sep 11, 2026 — pending 50102381
THE ALLOCATORS ROOM 41 Jul 23, 2026 — pending 50008883
PRUDENTIAL CLAIMS INSIGHT ASSISTANT 42 Apr 10, 2026 — published · closes Dec 3 99756019
KEEP ASKING 36 Mar 12, 2026 — pending 99699264
PRUDENTIAL PATHWAYS FINANCIAL EDUCATION 36, 41 Jan 5, 2026 — pending 99577493
PRUDENTIAL ADVISORS AT WORK 36, 41 Dec 5, 2025 — published 99531428
PRUDENTIAL BLUE ROCK 36, 42 Dec 5, 2025 — published 99532686
PRUDENTIAL ADVISORS AT WORK FINANCIAL ADVISORS / FINANCIAL EDUCATION / ANYTIME / ANYWHERE 36, 41 Dec 5, 2025 — pending 99531506
PRUDENTIAL ELEVATE ACCUMULATOR 36 Nov 26, 2025 — published 99517595
Recently registeredlast 12 months
BRIGHTSTREET · Cl. 35, 36 · Reg. 8,472,953
Sep 29, 2026
PROTECT YOUR LIFE'S WORK · Cl. 36 · Reg. 8,165,077
Mar 10, 2026
PRUDENTIAL WEALTHGUARD · Cl. 36 · Reg. 8,119,006
Jan 27, 2026
PRUDENTIAL WEALTHGUARD MULTI-YEAR GUARANTEED ANNUITY · Cl. 36 · Reg. 8,119,007
Jan 27, 2026
PRUDENTIAL SELECT STRATEGIES · Cl. 36 · Reg. 8,111,311
Jan 20, 2026
PRUDENTIAL PEAK · Cl. 35, 36, 42 · Reg. 8,032,997
Nov 18, 2025
WHO'S YOUR ROCK · Cl. 36 · Reg. 8,023,804
Nov 11, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
POWER OF TWO · Reg. 6,108,055 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 21, 2027
Jul 21, 2025 → Jul 21, 2026
ALL THE CREDIT · Reg. 6,118,986 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
ALL THE CREDIT · Reg. 6,118,987 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
PRUPASSAGES · Reg. 6,136,852 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
PRUSTRATEGIST PORTFOLIOS · Reg. 5,075,100 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 1, 2025 → Nov 1, 2026
THE RETIREMENT RED ZONE · Reg. 3,167,976 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 7, 2025 → Nov 7, 2026
PRUDENTIAL ADVISORS · Reg. 5,078,931 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 8, 2025 → Nov 8, 2026
DAILY ADVANTAGE INCOME SELECT BENEFIT · Reg. 6,197,146 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 10, 2025 → Nov 10, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
EVERYDAY BRAVERY · Cl. 41 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Names on the registerwhat this page merges, and what it leaves out
THE PRUDENTIAL INSURANCE COMPANY OF AMERICA · 152 live marks
included
Prudential Insurance Company Of America, The · 41 live marks · may be a related company
separate page
Prudential Overall Supply · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About The Prudential Insurance Company Of America trademarks.

How many trademarks does The Prudential Insurance Company Of America have?

152 live US trademarks as of October 23, 2026: 121 registered and 31 pending applications. 6 were filed in 2026 so far.

What does The Prudential Insurance Company Of America sell, according to its trademarks?

Mostly insurance & finance (Class 36, 120 live marks). Also advertising & business (Class 35) and education & entertainment (Class 41).

Who owns the UNION MORTGAGE ACCOUNT trademark?

UNION MORTGAGE ACCOUNT is owned by The Prudential Insurance Company Of America. It was registered on April 25, 1989 (Reg. No. 1537058) and is live. The same owner holds 151 other live US marks.

When did The Prudential Insurance Company Of America first file a trademark?

Its oldest live US filing dates from 1987: UNION MORTGAGE ACCOUNT, filed August 26, 1987.

Know the morning after The Prudential Insurance Company Of America files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.