Trademark owner · USPTO register · rebuilt nightly

NEW York Life Insurance Company

57 live US trademarks, filing since 1984. 2 new applications filed this year.

Live marks
57
registered + pending
Registered
49
on the Principal Register
Pending
8
applications in progress
Filed in 2026
2
by filing date
Classes used
7
of 45 Nice classes
First filing
1984
42 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 53 of 57 live marks are in Class 36. Education & entertainment (Class 41) is next with 5.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
Filing activityapplications per year, by filing date
0 5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What NEW York Life Insurance Company filed most recently.

MarkClassFiledBasisStatusSerial
NEW YORK LIFE INVESTMENT MANAGEMENT 36 Jul 29, 2026 — pending 50019932
NYLIM 36 Jul 29, 2026 — pending 50019957
PROTECTION-POWERED GROWTH 36 Apr 15, 2025 — published 99138976
NEW YORK LIFE PROTECTION-POWERED GROWTH 36 Apr 15, 2025 — published 99138979
MORE POWERFUL, TOGETHER 36 Jun 25, 2024 — registered Feb 3 98617986
NYL INVESTMENTS 36 Jun 5, 2024 — published 98586251
NYLI 36 Jun 5, 2024 — published 98586264
THE POWER OF US, TOGETHER 36 Mar 25, 2024 — pending 98465915
PUTTING BENEFITS TO WORK FOR PEOPLE 36 Jan 29, 2024 — registered Nov 25 98380792
NYLIM GF 36 Nov 9, 2023 — published 98263644
Recently registeredlast 12 months
MORE POWERFUL, TOGETHER · Cl. 36 · Reg. 8,129,818
Feb 3, 2026
PUTTING BENEFITS TO WORK FOR PEOPLE · Cl. 36 · Reg. 8,043,726
Nov 25, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
CORPEXEC PPVUL 4 · Reg. 6,137,098 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
BOLI PLUS · Reg. 6,137,099 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
CORPEXEC VUL PLUS · Reg. 6,137,100 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
CÔNG TY QUÝ VI TIN GIU · Reg. 3,182,911 · registered Dec 2006
Section 8 & 9 renewal (year 20)
Dec 12, 2025 → Dec 12, 2026
BE GOOD AT LIFE · Reg. 5,101,710 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 13, 2025 → Dec 13, 2026
HEALTHY WORKING LIFE · Reg. 5,103,037 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 20, 2025 → Dec 20, 2026
LIFE PLAN FOR YOUR BUSINESS · Reg. 5,110,563 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 27, 2025 → Dec 27, 2026
BRAVE OF HEART FUND · Reg. 6,258,315 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 26, 2026 → Jan 26, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About NEW York Life Insurance Company trademarks.

How many trademarks does NEW York Life Insurance Company have?

57 live US trademarks as of October 23, 2026: 49 registered and 8 pending applications. 2 were filed in 2026 so far.

What does NEW York Life Insurance Company sell, according to its trademarks?

Mostly insurance & finance (Class 36, 53 live marks). Also education & entertainment (Class 41) and science & technology (saas) (Class 42).

Who owns the THE FACILITATOR trademark?

THE FACILITATOR is owned by NEW York Life Insurance Company. It was registered on June 11, 1985 (Reg. No. 1341463) and is live. The same owner holds 56 other live US marks.

When did NEW York Life Insurance Company first file a trademark?

Its oldest live US filing dates from 1984: THE FACILITATOR, filed April 10, 1984.

Know the morning after NEW York Life Insurance Company files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.