NEW Balance Athletics, Inc.
132 live US trademarks, filing since 1975. The 28th largest trademark holder in Class 25 (clothing & footwear). 30 new applications filed this year.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What NEW Balance Athletics, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| 994 | 25 | Oct 20, 2026 | intent to use | pending | 50171444 |
| 2064 | 25 | Oct 20, 2026 | intent to use | pending | 50171495 |
| SIGNARA | 25 | Oct 9, 2026 | — | pending | 50152411 |
| ENDLESS PACE | 25 | Aug 20, 2026 | — | published | 50061414 |
| REBEL PACE | 25 | Aug 20, 2026 | — | published | 50061417 |
| REBEL ULTRA | 25 | Aug 20, 2026 | — | published | 50061420 |
| BEACON RUN | 25 | Aug 20, 2026 | — | pending | 50061422 |
| BEACON PACE | 25 | Aug 20, 2026 | — | pending | 50061430 |
| BEACON ULTRA | 25 | Aug 20, 2026 | — | pending | 50061433 |
| BEACON SERIES | 25 | Aug 20, 2026 | — | pending | 50061434 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
About NEW Balance Athletics, Inc. trademarks.
How many trademarks does NEW Balance Athletics, Inc. have?
132 live US trademarks as of October 23, 2026: 79 registered and 53 pending applications. 30 were filed in 2026 so far.
What does NEW Balance Athletics, Inc. sell, according to its trademarks?
Mostly clothing & footwear (Class 25, 113 live marks). Also advertising & business (Class 35) and electronics & software (Class 9).
Who owns the NEW BALANCE trademark?
NEW BALANCE is owned by NEW Balance Athletics, Inc.. It was registered on November 23, 1976 (Reg. No. 1053241) and is live. The same owner holds 131 other live US marks.
When did NEW Balance Athletics, Inc. first file a trademark?
Its oldest live US filing dates from 1975: NEW BALANCE, filed September 11, 1975.
Know the morning after NEW Balance Athletics, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.