The National Collegiate Athletic Association
110 live US trademarks, filing since 1979. 10 new applications filed this year.
On the register as The National Collegiate Athletic Association · NATIONAL COLLEGIATE ATHLETIC ASSOCIATION
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What The National Collegiate Athletic Association filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| #NCAA LEARN LEAD | 9, 16, 35, 41 | Sep 15, 2026 | — | pending | 50108563 |
| NCAA LEARN LEAD | 9, 14, 16, 20, 25, 35, 41 | Sep 11, 2026 | — | pending | 50102474 |
| NCAA LEARN LEAD | 9, 14, 16, 20, 25, 35, 41 | Sep 11, 2026 | — | pending | 50102486 |
| NIT | 25 | Aug 27, 2026 | — | pending | 50076670 |
| NIT | 25 | Aug 27, 2026 | — | pending | 50076678 |
| AND THEN THERE WERE 4 | 25, 35, 41 | Aug 14, 2026 | — | pending | 50050811 |
| THE ROAD STARTS HERE | 24, 25, 35, 41 | Aug 11, 2026 | — | pending | 50043508 |
| NCAA MARCH MADNESS OPENING ROUND | 24, 25, 35, 41 | May 7, 2026 | — | pending | 99810349 |
| MARCH MADNESS LIVE | 9 | Mar 27, 2026 | — | published · closes Oct 29 | 99729048 |
| WOMEN'S FINAL FOUR | 14, 16, 18, 21, 41 | Mar 24, 2026 | in use | registered Oct 20 | 99720863 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About The National Collegiate Athletic Association trademarks.
How many trademarks does The National Collegiate Athletic Association have?
110 live US trademarks as of October 23, 2026: 91 registered and 19 pending applications. 10 were filed in 2026 so far.
What does The National Collegiate Athletic Association sell, according to its trademarks?
Mostly education & entertainment (Class 41, 68 live marks). Also clothing & footwear (Class 25) and advertising & business (Class 35).
Who owns the FINAL FOUR trademark?
FINAL FOUR is owned by The National Collegiate Athletic Association. It was registered on August 11, 1981 (Reg. No. 1164713) and is live. The same owner holds 109 other live US marks.
When did The National Collegiate Athletic Association first file a trademark?
Its oldest live US filing dates from 1979: FINAL FOUR, filed March 29, 1979.
Know the morning after The National Collegiate Athletic Association files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.