Lorillard Licensing Company, LLC
61 live US trademarks, filing since 1978. The 32nd largest trademark holder in Class 34 (tobacco & smokers’ articles). 1 new application filed this year.
On the register as LORILLARD LICENSING COMPANY, LLC · LORILLARD LICENSING COMPANY LLC
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Lorillard Licensing Company, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| NON-MENTHOL. STILL NEWPORT. | 34 | Jul 17, 2026 | — | pending | 99946213 |
| RESERVE NEWPORT | 34 | Sep 19, 2025 | — | pending | 99402127 |
| NEWPORT RESERVE | 34 | Sep 19, 2025 | — | pending | 99402129 |
| BEYOND MENTHOL. STILL NEWPORT. | 34 | Sep 12, 2024 | — | published | 98747391 |
| KENT | 34 | Apr 26, 2024 | — | published | 98521766 |
| KENT | 34 | Apr 26, 2024 | — | registered Feb 24 | 98521769 |
| NEWPORT REWARDS | 34, 35 | Feb 27, 2024 | — | registered Jan 27 | 98423636 |
| PAYDAY EVERY DAY | 35 | Jul 12, 2023 | — | registered Sep 22 | 98081936 |
| NEWPORT SIGNATURE | 34 | Dec 5, 2022 | — | abandoned Sep 21 | 97703693 |
| A BIG DEAL SOFT PACK | 34 | Nov 8, 2022 | — | registered Apr 9 | 97667383 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Lorillard Licensing Company, LLC trademarks.
How many trademarks does Lorillard Licensing Company, LLC have?
61 live US trademarks as of October 23, 2026: 52 registered and 9 pending applications. 1 were filed in 2026 so far.
What does Lorillard Licensing Company, LLC sell, according to its trademarks?
Mostly tobacco & smokers’ articles (Class 34, 56 live marks). Also advertising & business (Class 35) and electronics & software (Class 9).
Who owns the NEWPORT trademark?
NEWPORT is owned by Lorillard Licensing Company, LLC. It was registered on December 12, 1978 (Reg. No. 1108876) and is live. The same owner holds 60 other live US marks.
When did Lorillard Licensing Company, LLC first file a trademark?
Its oldest live US filing dates from 1978: NEWPORT, filed May 8, 1978.
Know the morning after Lorillard Licensing Company, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.