Trademark owner · USPTO register · rebuilt nightly

Lithia Motors, Inc.

53 live US trademarks, filing since 1998. 1 new application filed this year.

Live marks
53
registered + pending
Registered
47
on the Principal Register
Pending
6
applications in progress
Filed in 2026
1
by filing date
Classes used
8
of 45 Nice classes
First filing
1998
28 years on the register
At a glanceplain-language reads of the register
Mostly advertising & business: 31 of 53 live marks are in Class 35. Construction & repair (Class 37) is next with 20.
7 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 1 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Lithia Motors, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
PRICE-ITO 35 Mar 24, 2026 in use registered Oct 20 99722337
MY DRIVEWAY 9 Dec 2, 2025 — published 99526200
MY DRIVEWAY 42 Dec 2, 2025 — published 99526208
DFC 36 Mar 3, 2025 — published 99064720
AUTO DONE YOUR WAY 35 Feb 6, 2025 — registered Oct 7 99031585
AUTO DONE YOUR WAY 36 Feb 6, 2025 — registered Oct 7 99031591
AUTO DONE YOUR WAY 37 Feb 6, 2025 — registered Oct 7 99031605
AUTO DONE YOUR WAY 39 Feb 6, 2025 — registered Oct 7 99031615
DRIVEWAY 5 35, 36, 37, 39 Aug 9, 2022 — registered Apr 30 97541079
DRIVEWAY 5 35, 36, 37, 39 Aug 9, 2022 — registered Apr 30 97541081
Recently registeredlast 12 months
PRICE-ITO · Cl. 35 · Reg. 8,511,400
Oct 20, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
DRIVEWAY · Reg. 6,044,046 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
DRVWY · Reg. 6,191,291 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 3, 2025 → Nov 3, 2026
GREENCARS · Reg. 6,290,920 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 9, 2026 → Mar 9, 2027
GREENCARS · Reg. 6,290,921 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 9, 2026 → Mar 9, 2027
THE LAST BEST PRICE · Reg. 6,302,348 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 23, 2026 → Mar 23, 2027
CAROUSEL · Reg. 5,194,762 · registered May 2017
Section 8 & 9 renewal (year 10)
May 2, 2026 → May 2, 2027
C CAROUSEL MOTOR GROUP · Reg. 5,208,081 · registered May 2017
Section 8 & 9 renewal (year 10)
May 23, 2026 → May 23, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Lithia Motors, Inc. trademarks.

How many trademarks does Lithia Motors, Inc. have?

53 live US trademarks as of October 23, 2026: 47 registered and 6 pending applications. 1 were filed in 2026 so far.

What does Lithia Motors, Inc. sell, according to its trademarks?

Mostly advertising & business (Class 35, 31 live marks). Also construction & repair (Class 37) and insurance & finance (Class 36).

Who owns the LITHIA trademark?

LITHIA is owned by Lithia Motors, Inc.. It was registered on August 15, 2000 (Reg. No. 2376703) and is live. The same owner holds 52 other live US marks.

When did Lithia Motors, Inc. first file a trademark?

Its oldest live US filing dates from 1998: LITHIA, filed October 15, 1998.

Know the morning after Lithia Motors, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.