L. L. Bean, Inc.
116 live US trademarks, filing since 1927. 8 new applications filed this year.
On the register as L. L. BEAN, INC. · L.L. BEAN, INC.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What L. L. Bean, Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| THE WAY LIFE SHOULD BE | 35 | Sep 28, 2026 | — | pending | 50133229 |
| THE WAY LIFE SHOULD BE WORN | 35 | Sep 28, 2026 | — | pending | 50133251 |
| CRESTA | 25 | Sep 2, 2026 | — | pending | 50086232 |
| VISTA CAMP | 25 | Jun 29, 2026 | in use | published · closes Nov 26 | 99910784 |
| RAPID RIVER | 28 | Mar 19, 2026 | — | registered Aug 25 | 99713457 |
| VERTIGRIP | 25 | Feb 17, 2026 | — | registered Sep 15 | 99656956 |
| COMFORTRIDE | 25 | Feb 5, 2026 | — | registered Aug 18 | 99635679 |
| RAPID RIVER | 25 | Feb 5, 2026 | — | registered Aug 18 | 99635814 |
| L. L. BEAN | 25 | Dec 18, 2024 | — | published | 98909334 |
| COMFORT STRETCH | 25 | Feb 26, 2024 | — | registered Oct 8 | 98420765 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About L. L. Bean, Inc. trademarks.
How many trademarks does L. L. Bean, Inc. have?
116 live US trademarks as of October 23, 2026: 109 registered and 7 pending applications. 8 were filed in 2026 so far.
What does L. L. Bean, Inc. sell, according to its trademarks?
Mostly clothing & footwear (Class 25, 64 live marks). Also games & toys (Class 28) and leather goods (Class 18).
Who owns the BEAN trademark?
BEAN is owned by L. L. Bean, Inc.. It was registered on July 9, 1929 (Reg. No. 0258534) and is live. The same owner holds 115 other live US marks.
When did L. L. Bean, Inc. first file a trademark?
Its oldest live US filing dates from 1927: BEAN'S, filed October 6, 1927.
Know the morning after L. L. Bean, Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.