Trademark owner · USPTO register · rebuilt nightly

Hugo Boss AG

58 live US trademarks, filing since 1974.

Live marks
58
registered + pending
Registered
55
on the Principal Register
Pending
3
1 open to opposition
Filed in 2026
0
by filing date
Classes used
18
of 45 Nice classes
First filing
1974
52 years on the register
At a glanceplain-language reads of the register
Spread across 18 classes. The largest is Class 25 (clothing & footwear) with 20 of 58 live marks.
Quiet this year: no new applications so far in 2026, against a yearly average of 2.8.
One mark is open to opposition now; the window closes Nov 12.
4 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 7 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Hugo Boss AG filed most recently.

MarkClassFiledBasisStatusSerial
N NOVAPOLY 16, 18, 23, 25, 35 Oct 29, 2025 — pending 99466757
BE YOUR OWN BOSS 35 Oct 29, 2025 — pending 99468245
HUGO FORWARD 16, 24, 35 Feb 10, 2025 — registered Mar 24 79428596
BOSS CAFÉ 43 Jan 23, 2025 — registered Jun 16 79418803
BOSS ONE 16, 18, 25, 35 Dec 17, 2024 — registered Nov 11 98907441
NOVAPOLY 23 Oct 29, 2024 — registered Aug 26 98826597
BOSS BOTTLED BEYOND 3 Oct 11, 2024 — registered Oct 14 79413008
HUGO 25, 35 Jun 17, 2024 in use registered Apr 1 98603750
RE:STYLE 45 Mar 13, 2024 — registered Jan 28 98446753
HUGO 28 Mar 4, 2024 — registered Dec 17 98432028
Open to opposition now30-day windows from publication
BOSS · Cl. 18, 20, 21, 28 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
BOSS CAFÉ · Cl. 43 · Reg. 8,299,611
Jun 16, 2026
HUGO FORWARD · Cl. 16, 24, 35 · Reg. 8,182,401
Mar 24, 2026
BB · Cl. 16, 21 · Reg. 8,061,287
Dec 9, 2025
BB · Cl. 3, 9, 14, 18, 20, 24, 25, 35 · Reg. 8,024,178
Nov 11, 2025
BOSS ONE · Cl. 16, 18, 25, 35 · Reg. 8,018,218
Nov 11, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
HUGO · Reg. 6,109,823 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
HUGO · Reg. 6,109,824 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
BOSS · Reg. 5,139,547 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 14, 2026 → Feb 14, 2027
BOSS HUGO BOSS · Reg. 5,225,502 · registered Jun 2017
Section 8 & 9 renewal (year 10)
Jun 20, 2026 → Jun 20, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
HUGO BOSS AG · 58 live marks
included
Hugo Boss Trade Mark Management Gmbh & Co. KG · 50 live marks · may be a related company
separate page
Hugo (Hong Kong) E-Commerce Company · 11 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Hugo Boss AG trademarks.

How many trademarks does Hugo Boss AG have?

58 live US trademarks as of October 23, 2026: 55 registered and 3 pending applications. None have been filed in 2026 so far.

What does Hugo Boss AG sell, according to its trademarks?

Mostly clothing & footwear (Class 25, 20 live marks). Also cosmetics & cleaning (Class 3) and advertising & business (Class 35).

Who owns the BOSS trademark?

BOSS is owned by Hugo Boss AG. It was registered on October 21, 1975 (Reg. No. 1023305) and is live. The same owner holds 57 other live US marks.

When did Hugo Boss AG first file a trademark?

Its oldest live US filing dates from 1974: BOSS, filed November 4, 1974.

Know the morning after Hugo Boss AG files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.