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Trademark owner · USPTO register · rebuilt nightly

Hertz System, Inc.

62 live US trademarks, filing since 1953. The 21st largest trademark holder in Class 39 (transport & storage). 4 new applications filed this year.

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Live marks
62
registered + pending
Registered
56
on the Principal Register
Pending
6
applications in progress
Filed in 2026
4
by filing date
Classes used
14
of 45 Nice classes
First filing
1953
73 years on the register
At a glanceplain-language reads of the register
Mostly transport & storage: 44 of 62 live marks are in Class 39. Advertising & business (Class 35) is next with 15.
Filing faster than usual: 4 applications so far in 2026 against a yearly average of 2.3.
Entering Class 18 (leather goods) and Class 25 (clothing & footwear): first filings this year in a class with no earlier Hertz System, Inc. marks.
7 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 4 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Hertz System, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
TESTDRIVE+ 35, 39 Oct 1, 2026 — pending 50140048
TESTDRIVE+ 35, 39 Oct 1, 2026 — pending 50140059
HERTZ YOU'RE GOLDEN 35, 39 Jul 6, 2026 — pending 99923963
HERTZ GOLD SQUAD 16, 18, 25, 28, 35 Jan 29, 2026 — published 99623312
GOLD + 35, 39 Nov 11, 2025 — published 99490896
GOLD+ 35, 39 Nov 4, 2025 — published 99478854
HERTZ RACING GOLD 41 Sep 16, 2025 — registered May 26 99394547
HERTZ ELECTRIFIES 16, 37, 39, 41 Dec 12, 2023 — registered Nov 19 98310129
HERTZ #1 CLUB 41, 43 Jul 8, 2022 — registered Mar 5 97494386
HERTZ. LET'S GO. 35, 39 Sep 15, 2021 — registered Apr 25 97029441
Recently registeredlast 12 months
HERTZ RACING GOLD · Cl. 41 · Reg. 8,270,061
May 26, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
DREAM CARS · Reg. 6,144,636 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 8, 2027
Sep 8, 2025 → Sep 8, 2026
HERTZ NEVER LOST · Reg. 3,162,136 · registered Oct 2006
Section 8 & 9 renewal (year 20)
Oct 24, 2025 → Oct 24, 2026
HERTZ · Reg. 6,262,281 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 2, 2026 → Feb 2, 2027
HERTZ ULTIMATE CHOICE · Reg. 5,167,957 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 21, 2026 → Mar 21, 2027
ULTIMATE CHOICE · Reg. 5,177,777 · registered Apr 2017
Section 8 & 9 renewal (year 10)
Apr 4, 2026 → Apr 4, 2027
HERTZ MY CAR · Reg. 6,316,326 · registered Apr 2021
Section 8 declaration (years 5–6)
Apr 6, 2026 → Apr 6, 2027
FUEL RETURNING + REFUELING. MADE EASY. · Reg. 5,223,301 · registered Jun 2017
Section 8 & 9 renewal (year 10)
Jun 13, 2026 → Jun 13, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 39Full ranking →
Common questions

About Hertz System, Inc. trademarks.

How many trademarks does Hertz System, Inc. have?

62 live US trademarks as of October 23, 2026: 56 registered and 6 pending applications. 4 were filed in 2026 so far.

What does Hertz System, Inc. sell, according to its trademarks?

Mostly transport & storage (Class 39, 44 live marks). Also advertising & business (Class 35) and electronics & software (Class 9).

Who owns the HERTZ trademark?

HERTZ is owned by Hertz System, Inc.. It was registered on October 11, 1955 (Reg. No. 0614123) and is live. The same owner holds 61 other live US marks.

When did Hertz System, Inc. first file a trademark?

Its oldest live US filing dates from 1953: HERTZ, filed November 30, 1953.

Know the morning after Hertz System, Inc. files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.