Trademark owner · USPTO register · rebuilt nightly

Hamilton Beach Brands, Inc.

76 live US trademarks, filing since 1937. 5 new applications filed this year.

Live marks
76
registered + pending
Registered
68
on the Principal Register
Pending
8
1 open to opposition
Filed in 2026
5
1 intent to use
Classes used
8
of 45 Nice classes
First filing
1937
89 years on the register
At a glanceplain-language reads of the register
Mostly machinery: 43 of 76 live marks are in Class 7. Appliances & lighting (Class 11) is next with 43.
Filing faster than usual: 5 applications so far in 2026 against a yearly average of 2.8.
New products ahead: 1 of the 5 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 12.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
Filing activityapplications per year, by filing date
0 9 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Hamilton Beach Brands, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
HONCHO 7 Oct 20, 2026 intent to use pending 50171889
AIRPRESS 11 Sep 29, 2026 — pending 50134601
DURATHON 11 Sep 29, 2026 — pending 50134606
FRONTFILL 11 May 18, 2026 — published · closes Nov 12 99829809
POWERMAX 7 Mar 2, 2026 — pending 99678140
KITCHEN MAKEOVER 7, 11 Apr 9, 2025 intent to use published 99129026
KITCHEN COLLECTION 7, 11, 21 Apr 23, 2024 — pending 98514690
ECLIPSE 7 Apr 25, 2023 — registered May 7 97905891
LOTUS 7, 11 Dec 6, 2022 — published 97705846
HAMILTON BEACH HEALTH 10 May 12, 2021 — registered Sep 6 90977709
Open to opposition now30-day windows from publication
FRONTFILL · Cl. 11 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Maintenance windows aheadnext 12 months · from registration dates
TRUE SLOW · Reg. 6,092,105 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
HAMILTON BEACH PROFESSIONAL · Reg. 6,124,456 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 11, 2027
Aug 11, 2025 → Aug 11, 2026
FRONTFILL · Reg. 6,132,294 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 18, 2027
Aug 18, 2025 → Aug 18, 2026
RIO · Reg. 3,164,104 · registered Oct 2006
Section 8 & 9 renewal (year 20)
Oct 24, 2025 → Oct 24, 2026
FRONTFILL · Reg. 6,188,227 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 3, 2025 → Nov 3, 2026
908 · Reg. 3,181,917 · registered Dec 2006
Section 8 & 9 renewal (year 20)
Dec 5, 2025 → Dec 5, 2026
EXPERT-TOAST · Reg. 6,229,575 · registered Dec 2020
Section 8 declaration (years 5–6)
Dec 22, 2025 → Dec 22, 2026
SURE-TOAST · Reg. 6,246,823 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 12, 2026 → Jan 12, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
HAMILTON BEACH BRANDS, INC. · 76 live marks
included
Hamilton Germany Gmbh · 81 live marks · may be a related company
separate page
separate page
Hamilton Caster & MFG. Co. · 15 live marks · may be a related company
separate page
Hamilton IP, LLC · 15 live marks · may be a related company
separate page
Hamilton Thorne, Inc. · 14 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Hamilton Beach Brands, Inc. trademarks.

How many trademarks does Hamilton Beach Brands, Inc. have?

76 live US trademarks as of October 23, 2026: 68 registered and 8 pending applications. 5 were filed in 2026 so far.

What does Hamilton Beach Brands, Inc. sell, according to its trademarks?

Mostly machinery (Class 7, 43 live marks). Also appliances & lighting (Class 11) and housewares & glass (Class 21).

Who owns the JUICIT trademark?

JUICIT is owned by Hamilton Beach Brands, Inc.. It was registered on January 25, 1938 (Reg. No. 0353979) and is live. The same owner holds 75 other live US marks.

When did Hamilton Beach Brands, Inc. first file a trademark?

Its oldest live US filing dates from 1937: JUICIT, filed September 9, 1937.

Know the morning after Hamilton Beach Brands, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.