Hallmark Licensing, LLC
173 live US trademarks, filing since 1940. 3 new applications filed this year.
On the register as HALLMARK LICENSING, LLC · HALLMARK LICENSING LLC
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Hallmark Licensing, LLC filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| HALLMARK CHRISTMAS CLUB | 16, 20, 21, 24, 25, 28 | May 22, 2026 | — | published · closes Dec 3 | 99840022 |
| HALLMARK | 43 | Apr 13, 2026 | — | pending | 99761217 |
| HALLMARK HOTELS AND RESORTS | 43 | Apr 13, 2026 | — | pending | 99761264 |
| HALLMARK | 41 | Oct 7, 2025 | — | published | 99431372 |
| HALLMARK MOVIES | 41 | Oct 7, 2025 | — | registered Oct 13 | 99431431 |
| HALLMARK | 35 | Mar 6, 2025 | — | registered Jul 1 | 99070833 |
| HALLMARK JUST BECAUSE | 16 | Jan 17, 2025 | — | published | 99006042 |
| HALLMARK JUST BECAUSE | 16 | Jan 17, 2025 | — | registered May 26 | 99975296 |
| HALLMARK CHRISTMAS CRUISE | 39 | Dec 13, 2024 | — | registered Sep 9 | 98902147 |
| HALLMARK CHRISTMAS EXPERIENCE BE MERRY. MAKE MEMORIES. FIND MAGIC | 35, 41 | Nov 27, 2024 | — | published | 98876477 |
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Hallmark Licensing, LLC trademarks.
How many trademarks does Hallmark Licensing, LLC have?
173 live US trademarks as of October 23, 2026: 164 registered and 9 pending applications. 3 were filed in 2026 so far.
What does Hallmark Licensing, LLC sell, according to its trademarks?
Mostly paper & printed matter (Class 16, 66 live marks). Also advertising & business (Class 35) and games & toys (Class 28).
Who owns the HALLMARK trademark?
HALLMARK is owned by Hallmark Licensing, LLC. It was registered on August 27, 1940 (Reg. No. 0380596) and is live. The same owner holds 172 other live US marks.
When did Hallmark Licensing, LLC first file a trademark?
Its oldest live US filing dates from 1940: HALLMARK, filed February 14, 1940.
Know the morning after Hallmark Licensing, LLC files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.