Trademark owner · USPTO register · rebuilt nightly

Guaranteed Rate, Inc.

105 live US trademarks, filing since 2003. 16 new applications filed this year.

Live marks
105
registered + pending
Registered
69
on the Principal Register
Pending
36
applications in progress
Filed in 2026
16
4 intent to use
Classes used
11
of 45 Nice classes
First filing
2003
23 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 68 of 105 live marks are in Class 36. Science & technology (SaaS) (Class 42) is next with 22.
Filing faster than usual: 16 applications so far in 2026 against a yearly average of 7.7.
New products ahead: 4 of the 16 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
Entering Class 5 (pharmaceuticals) and Class 25 (clothing & footwear): first filings this year in a class with no earlier Guaranteed Rate, Inc. marks.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
Filing activityapplications per year, by filing date
0 18 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 16 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Guaranteed Rate, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
TASSO DESIGN 35 Jul 28, 2026 — pending 50017375
TASSO DESIGN 35 Jul 28, 2026 — pending 50017389
RATE OUTDOORS 35 Jul 16, 2026 in use pending 99944437
CON RATE, SIN MIEDO AL ÉXITO 36 Jul 10, 2026 — pending 99933666
RATE HEALTH 5 Jun 11, 2026 — published 99879285
YOUR PATH HOME 36, 42, 45 Jun 9, 2026 — published 99874293
RATE 25, 28, 35, 41 Jun 9, 2026 intent to use pending 99875077
RATE 25, 28, 35, 41 Jun 9, 2026 intent to use pending 99875083
FEEL IT. LOVE IT. RATE IT. 25, 28, 35, 41 Jun 9, 2026 intent to use pending 99875092
RATE LIFE 25, 28, 35, 41 Jun 9, 2026 — published 99875095
Recently registeredlast 12 months
RATEFI · Cl. 36 · Reg. 8,518,099
Oct 20, 2026
RATE REVERSE · Cl. 36 · Reg. 8,503,849
Oct 13, 2026
RATE INSURANCE · Cl. 36 · Reg. 8,503,870
Oct 13, 2026
RATE TITLE AGENCY · Cl. 35, 36, 45 · Reg. 8,394,901
Aug 11, 2026
1STRESPONDER+ · Cl. 36 · Reg. 8,382,263
Aug 4, 2026
CITYWIDE HOME MORTGAGE · Cl. 36 · Reg. 8,144,274
Feb 17, 2026
55+ LENDING · Cl. 36 · Reg. 8,130,286
Feb 3, 2026
FIRSTHOME+ PROGRAM · Cl. 36 · Reg. 8,111,429
Jan 20, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
RATE · Reg. 6,040,355 · registered Apr 2020
Section 8 declaration (years 5–6) · in grace period until Oct 28, 2026
Apr 28, 2025 → Apr 28, 2026
RED ARROW CONNECT · Reg. 6,082,774 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
POSITIVELY DIFFERENT · Reg. 6,089,056 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
GUARANTEED RATE · Reg. 6,269,012 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 16, 2026 → Feb 16, 2027
CLIPBOARD · Reg. 6,375,563 · registered Jun 2021
Section 8 declaration (years 5–6)
Jun 8, 2026 → Jun 8, 2027
CLIENTDRIP · Reg. 6,399,349 · registered Jun 2021
Section 8 declaration (years 5–6)
Jun 29, 2026 → Jun 29, 2027
GRAFFORDABLE · Reg. 6,400,345 · registered Jun 2021
Section 8 declaration (years 5–6)
Jun 29, 2026 → Jun 29, 2027
POSITIVELY TRUSTED · Reg. 6,406,226 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 6, 2026 → Jul 6, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Guaranteed Rate, Inc. trademarks.

How many trademarks does Guaranteed Rate, Inc. have?

105 live US trademarks as of October 23, 2026: 69 registered and 36 pending applications. 16 were filed in 2026 so far.

What does Guaranteed Rate, Inc. sell, according to its trademarks?

Mostly insurance & finance (Class 36, 68 live marks). Also science & technology (saas) (Class 42) and advertising & business (Class 35).

Who owns the STEARNS trademark?

STEARNS is owned by Guaranteed Rate, Inc.. It was registered on February 8, 2005 (Reg. No. 2926090) and is live. The same owner holds 104 other live US marks.

When did Guaranteed Rate, Inc. first file a trademark?

Its oldest live US filing dates from 2003: STEARNS, filed November 11, 2003.

Know the morning after Guaranteed Rate, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.