Trademark owner · USPTO register · rebuilt nightly

Franklin Covey Co.

133 live US trademarks, filing since 1993. 3 new applications filed this year.

On the register as FRANKLIN COVEY CO. · Franklin Covey, Co. · Franklin Covey Co

Live marks
133
registered + pending
Registered
130
on the Principal Register
Pending
3
2 open to opposition
Filed in 2026
3
by filing date
Classes used
7
of 45 Nice classes
First filing
1993
33 years on the register
At a glanceplain-language reads of the register
Mostly education & entertainment: 91 of 133 live marks are in Class 41. Paper & printed matter (Class 16) is next with 70.
2 marks are open to opposition now; the windows close between Nov 19 and Nov 19.
8 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 14 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 3 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Franklin Covey Co. filed most recently.

MarkClassFiledBasisStatusSerial
AI REALIZED: FROM DISRUPTION TO ADVANTAGE 41 Oct 15, 2026 — pending 50164413
PRESENTING FOR IMPACT 9, 41 Jul 13, 2026 in use published · closes Nov 19 99937999
DELEGATOR ELEVATOR 41 May 20, 2026 in use published · closes Nov 19 99836208
WRITING FOR RESULTS 16, 41 Jul 29, 2025 — registered Aug 25 99308789
THE 7 HABITS OF HIGHLY EFFECTIVE FAMILIES 16, 41 Mar 11, 2025 — registered Nov 4 99079173
STRIKINGLY DIFFERENT SELLING 16, 41 Jul 31, 2024 — registered May 20 98676830
STRIKINGLY DIFFERENT SALES LEADERSHIP 16, 41 Jul 31, 2024 — registered May 20 98676858
FRANKLIN COVEY ALL ACCESS PASS 41, 42 May 24, 2022 — registered Feb 24 97425621
ALL ACCESS PASS 41, 42 May 24, 2022 — registered Feb 24 97425722
CHANGE HOW TO TURN UNCERTAINTY INTO OPPORTUNITY 16 May 19, 2022 — registered Aug 12 97418605
Open to opposition now30-day windows from publication
DELEGATOR ELEVATOR · Cl. 41 · published Oct 20
closes Nov 19
PRESENTING FOR IMPACT · Cl. 9, 41 · published Oct 20
closes Nov 19

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
WRITING FOR RESULTS · Cl. 16, 41 · Reg. 8,408,526
Aug 25, 2026
FRANKLIN COVEY ALL ACCESS PASS · Cl. 41, 42 · Reg. 8,152,237
Feb 24, 2026
ALL ACCESS PASS · Cl. 41, 42 · Reg. 8,152,238
Feb 24, 2026
THE 7 HABITS OF HIGHLY EFFECTIVE FAMILIES · Cl. 16, 41 · Reg. 8,011,041
Nov 4, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
6 CRITICAL PRACTICES FOR LEADING A TEAM · Reg. 6,059,197 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
WE ENABLE GREATNESS IN PEOPLE AND ORGANIZATIONS EVERYWHERE · Reg. 5,082,241 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 15, 2025 → Nov 15, 2026
WILDLY IMPORTANT GOALS · Reg. 5,082,305 · registered Nov 2016
Section 8 & 9 renewal (year 10)
Nov 15, 2025 → Nov 15, 2026
LEADERSHIP QUOTIENT · Reg. 5,116,958 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 10, 2026 → Jan 10, 2027
SPEED OF TRUST DIGITAL COACH · Reg. 5,134,222 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 31, 2026 → Jan 31, 2027
THE LEADER IN ME · Reg. 5,131,250 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 31, 2026 → Jan 31, 2027
THINK WIN-WIN · Reg. 5,131,346 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 31, 2026 → Jan 31, 2027
QUALIFYING OPPORTUNITIES · Reg. 5,131,347 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 31, 2026 → Jan 31, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
HELPING CLIENTS SUCCEED · Cl. 9 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Names on the registerwhat this page merges, and what it leaves out
FRANKLIN COVEY CO. · 102 live marks
included
Franklin Covey, Co. · 19 live marks
included
Franklin Covey Co · 12 live marks
included
Franklin Sports, Inc. · 281 live marks · may be a related company
separate page
Franklin Electric Co., Inc. · 90 live marks · may be a related company
separate page
Franklin Templeton, Inc. · 68 live marks · may be a related company
separate page
Franklin International, Inc. · 42 live marks · may be a related company
separate page
Franklin Armory Holdings, Inc. · 33 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Franklin Covey Co. trademarks.

How many trademarks does Franklin Covey Co. have?

133 live US trademarks as of October 23, 2026: 130 registered and 3 pending applications. 3 were filed in 2026 so far.

What does Franklin Covey Co. sell, according to its trademarks?

Mostly education & entertainment (Class 41, 91 live marks). Also paper & printed matter (Class 16) and electronics & software (Class 9).

Who owns the BE PROACTIVE trademark?

BE PROACTIVE is owned by Franklin Covey Co.. It was registered on September 20, 1994 (Reg. No. 1854911) and is live. The same owner holds 132 other live US marks.

When did Franklin Covey Co. first file a trademark?

Its oldest live US filing dates from 1993: BE PROACTIVE, filed June 11, 1993.

Know the morning after Franklin Covey Co. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.