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Trademark owner · USPTO register · rebuilt nightly

Excel Industries, Inc.

22 live US trademarks, filing since 1995.

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Live marks
22
registered + pending
Registered
21
on the Principal Register
Pending
1
applications in progress
Filed in 2026
0
by filing date
Classes used
5
of 45 Nice classes
First filing
1995
31 years on the register
At a glanceplain-language reads of the register
Mostly machinery: 22 of 22 live marks are in Class 7. Leather goods (Class 18) is next with 1.
2 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 2 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Excel Industries, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
H 7, 18, 21, 25 Jan 7, 2022 — registered Sep 13 97208300
EXCEL 7, 12 Feb 10, 2021 — registered Mar 15 90522839
SURFER 7 Jan 6, 2021 — registered May 24 90451479
HIKE 7 Sep 10, 2019 — cancelled Oct 19 88610620
STOUT 7 Feb 5, 2019 — pending 88290169
REX 7 Oct 30, 2018 — registered Nov 24 88174234
BIGDOG 7 Feb 18, 2016 — registered Aug 9 86912292
SUPER S 7 Dec 31, 2015 — registered Mar 7 86863351
BLACKJACK 7 Apr 21, 2014 — registered Apr 26 86257742
BIG DOG STOUT 7 Mar 10, 2014 — registered Jul 28 86216483
Maintenance windows aheadnext 12 months · from registration dates
REX · Reg. 6,203,071 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 24, 2025 → Nov 24, 2026
SUPER S · Reg. 5,157,512 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 7, 2026 → Mar 7, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 7Full ranking →
Names on the registerwhat this page merges, and what it leaves out
EXCEL INDUSTRIES, INC. · 22 live marks
included
Excel Tire & Wheel Corp. · 56 live marks · may be a related company
separate page
Excel Equine, LLC · 21 live marks · may be a related company
separate page
Excel Apparel Corp. · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Excel Industries, Inc. trademarks.

How many trademarks does Excel Industries, Inc. have?

22 live US trademarks as of October 23, 2026: 21 registered and 1 pending applications. None have been filed in 2026 so far.

What does Excel Industries, Inc. sell, according to its trademarks?

Mostly machinery (Class 7, 22 live marks). Also leather goods (Class 18) and housewares & glass (Class 21).

Who owns the HUSTLER trademark?

HUSTLER is owned by Excel Industries, Inc.. It was registered on July 9, 1996 (Reg. No. 1985194) and is live. The same owner holds 21 other live US marks.

When did Excel Industries, Inc. first file a trademark?

Its oldest live US filing dates from 1995: HUSTLER, filed January 30, 1995.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.