Trademark owner · USPTO register · rebuilt nightly

Equitable Holdings, Inc.

93 live US trademarks, filing since 1998. The 36th largest trademark holder in Class 36 (insurance & finance). 2 new applications filed this year.

Live marks
93
registered + pending
Registered
75
on the Principal Register
Pending
18
applications in progress
Filed in 2026
2
by filing date
Classes used
6
of 45 Nice classes
First filing
1998
28 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 86 of 93 live marks are in Class 36. Education & entertainment (Class 41) is next with 3.
8 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 23 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Equitable Holdings, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
RETIREMENT MILESTONES 36 Sep 18, 2026 — pending 50115843
PHYSICIAN’S LIFE INCOME PLAN 36 Apr 16, 2026 — pending 99768672
RETIREMENT MILESTONES 36 Oct 23, 2025 — pending 99458573
PEAK 35 36, 41 May 14, 2025 — published 99185423
POLICY HEALTH CHECK 36 Feb 10, 2025 — registered Sep 9 99035419
EQUITABLE RETIREMENT ACCESS 36 Nov 18, 2024 — registered Dec 30 98858428
HOLISTIC FINANCIAL COACH PROGRAM 9, 41 Sep 16, 2024 — registered Feb 25 98752495
EQUITABLE ADVISORS 42 Jun 17, 2024 — published 98604771
LET'S PLAN HOW 36 Mar 8, 2024 — registered Jan 7 98440563
LIFE INCOME PLAN 36 Dec 4, 2023 — registered Oct 22 98297067
Recently registeredlast 12 months
EQUITABLE FINANCIAL LIFE INSURANCE COMPANY · Cl. 36 · Reg. 8,096,107
Jan 6, 2026
EQUITABLE FINANCIAL LIFE INSURANCE COMPANY OF AMERICA · Cl. 36 · Reg. 8,096,108
Jan 6, 2026
EQUITABLE RETIREMENT ACCESS · Cl. 36 · Reg. 8,088,852
Dec 30, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
DENTAL CHOICE 360 · Reg. 6,096,875 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
SEMESTER STRATEGIES · Reg. 6,137,009 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 25, 2027
Aug 25, 2025 → Aug 25, 2026
ADVICE · PROTECTION · RETIREMENT · Reg. 6,247,804 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 12, 2026 → Jan 12, 2027
EQUITABLE EXCELLENCE · Reg. 6,248,524 · registered Jan 2021
Section 8 declaration (years 5–6)
Jan 19, 2026 → Jan 19, 2027
EQUITABLE · Reg. 6,434,890 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 27, 2026 → Jul 27, 2027
EQUITABLE · Reg. 6,434,955 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 27, 2026 → Jul 27, 2027
SHARE YOUR LOVE FAMILY DISCUSSION GUIDE · Reg. 6,431,261 · registered Jul 2021
Section 8 declaration (years 5–6)
Jul 27, 2026 → Jul 27, 2027
INCOME MANAGER · Reg. 3,273,029 · registered Jul 2007
Section 8 & 9 renewal (year 20)
Jul 31, 2026 → Jul 31, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
EQUITABLE HOLDINGS, INC. · 93 live marks
included
Equitable Food Initiative · 11 live marks · may be a related company
separate page
Equitable Education Solutions, LLC · 10 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Equitable Holdings, Inc. trademarks.

How many trademarks does Equitable Holdings, Inc. have?

93 live US trademarks as of October 23, 2026: 75 registered and 18 pending applications. 2 were filed in 2026 so far.

What does Equitable Holdings, Inc. sell, according to its trademarks?

Mostly insurance & finance (Class 36, 86 live marks). Also education & entertainment (Class 41) and electronics & software (Class 9).

Who owns the ACCUMULATOR trademark?

ACCUMULATOR is owned by Equitable Holdings, Inc.. It was registered on March 27, 2001 (Reg. No. 2437835) and is live. The same owner holds 92 other live US marks.

When did Equitable Holdings, Inc. first file a trademark?

Its oldest live US filing dates from 1998: ACCUMULATOR, filed April 1, 1998.

Know the morning after Equitable Holdings, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.