Trademark owner · USPTO register · rebuilt nightly

Entertainment Software Association

43 live US trademarks, filing since 1997.

Live marks
43
registered + pending
Registered
38
on the Principal Register
Pending
5
applications in progress
Filed in 2026
0
by filing date
Classes used
5
of 45 Nice classes
First filing
1997
29 years on the register
At a glanceplain-language reads of the register
Mostly education & entertainment: 19 of 43 live marks are in Class 41. Advertising & business (Class 35) is next with 16.
4 registrations have a maintenance filing due in the next 12 months.
Filing activityapplications per year, by filing date
0 5 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Entertainment Software Association filed most recently.

MarkClassFiledBasisStatusSerial
ESA ENTERTAINMENT SOFTWARE ASSOCIATION 35 Jun 2, 2025 — registered Jan 13 99213410
ESA ENTERTAINMENT SOFTWARE ASSOCIATION FOUNDATION 36 Jun 2, 2025 — registered Jan 13 99213439
IICON 35, 41 Jan 15, 2025 in use registered Oct 20 98964642
INTERACTIVE INNOVATION CONFERENCE 35, 41 Jan 8, 2025 — pending 98945343
IICON 35, 41 Jan 8, 2025 — registered Sep 15 98945352
ACCESSIBLE GAMES INITIATIVE 41, 42 Nov 18, 2024 — registered Jan 13 98859264
ACCESSIBLE GAMES INITIATIVE 41, 42 Nov 18, 2024 — opposition 98859267
ADULTS ONLY 18+ AO ESRB Apr 19, 2024 — registered Jun 17 98509546
RATING PENDING RP ESRB 41 Apr 19, 2024 — registered Jun 17 98509587
ESA 35, 41, 45 Oct 11, 2023 — pending 98219238
Recently registeredlast 12 months
IICON · Cl. 35, 41 · Reg. 8,514,750
Oct 20, 2026
IICON · Cl. 35, 41 · Reg. 8,441,502
Sep 15, 2026
ESA ENTERTAINMENT SOFTWARE ASSOCIATION · Cl. 35 · Reg. 8,101,086
Jan 13, 2026
ESA ENTERTAINMENT SOFTWARE ASSOCIATION FOUNDATION · Cl. 36 · Reg. 8,101,087
Jan 13, 2026
ACCESSIBLE GAMES INITIATIVE · Cl. 41, 42 · Reg. 8,104,163
Jan 13, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
INTO THE PIXEL AN EXHIBITION OF THE ART OF THE VIDEO GAME · Reg. 3,189,340 · registered Dec 2006
Section 8 & 9 renewal (year 20)
Dec 26, 2025 → Dec 26, 2026
NTU · Reg. 3,223,066 · registered Mar 2007
Section 8 & 9 renewal (year 20)
Mar 27, 2026 → Mar 27, 2027
[E3 INSIDER] · Reg. 3,271,897 · registered Jul 2007
Section 8 & 9 renewal (year 20)
Jul 31, 2026 → Jul 31, 2027
E 10+ EVERYONE 10+ CONTENT RATED BY ESRB · Reg. 3,274,362 · registered Aug 2007
Section 8 & 9 renewal (year 20)
Aug 7, 2026 → Aug 7, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
ENTERTAINMENT SOFTWARE ASSOCIATION · 43 live marks
included
Entertainment Content, Inc. · 59 live marks · may be a related company
separate page
The Entertainment Industry Foundation · 54 live marks · may be a related company
separate page
Entertainment Studios Digital Media, LLC · 13 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Entertainment Software Association trademarks.

How many trademarks does Entertainment Software Association have?

43 live US trademarks as of October 23, 2026: 38 registered and 5 pending applications. None have been filed in 2026 so far.

What does Entertainment Software Association sell, according to its trademarks?

Mostly education & entertainment (Class 41, 19 live marks). Also advertising & business (Class 35) and science & technology (saas) (Class 42).

Who owns the MATURE 17+ ESRB trademark?

MATURE 17+ ESRB is owned by Entertainment Software Association. It was registered on April 21, 1998 (Reg. No. 2152074) and is live. The same owner holds 42 other live US marks.

When did Entertainment Software Association first file a trademark?

Its oldest live US filing dates from 1997: MATURE 17+ ESRB, filed January 16, 1997.

Know the morning after Entertainment Software Association files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.