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Trademark owner · USPTO register · rebuilt nightly

Dollar General Corporation

149 live US trademarks, filing since 1959. 3 new applications filed this year.

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Live marks
149
registered + pending
Registered
140
on the Principal Register
Pending
9
applications in progress
Filed in 2026
3
by filing date
Classes used
31
of 45 Nice classes
First filing
1959
67 years on the register
At a glanceplain-language reads of the register
Spread across 31 classes. The largest is Class 35 (advertising & business) with 29 of 149 live marks.
8 registrations have a maintenance filing due in the next 12 months, 7 already in the grace period.
Filing activityapplications per year, by filing date
0 19 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 3 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Dollar General Corporation filed most recently.

MarkClassFiledBasisStatusSerial
MYDG+ 35 Oct 13, 2026 — pending 50158426
REXALL 3, 5, 10, 21, 25 Aug 21, 2026 — pending 50064242
SENSORA 3 Feb 23, 2026 — pending 99665583
SIMMER & STIR 8, 9, 21 Aug 5, 2025 — published 99321831
SWIGGLES 26 Jul 15, 2025 — registered Feb 17 99284329
FOREVER PALS 5, 16, 18, 20, 21, 28, 31 Oct 28, 2024 — registered Apr 22 98824143
POPSHELF PERKS 35 Jul 29, 2024 — published 98671565
SMART & SIMPLE 16, 29 Jul 27, 2023 — registered Apr 9 98104996
ZONE PRO 25 May 30, 2023 — registered Apr 9 98019736
DG MARKET 35 Mar 20, 2023 — pending 97847131
Recently registeredlast 12 months
SWIGGLES · Cl. 26 · Reg. 8,144,317
Feb 17, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
CRAFTER'S CLOSET · Reg. 6,084,306 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
CRAFTER'S CLOSET · Reg. 6,084,313 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 23, 2026
Jun 23, 2025 → Jun 23, 2026
GENTLE STEPS · Reg. 6,092,431 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
STUDIO SELECTION SUN · Reg. 6,097,938 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
FLAME GLO GRILLING · Reg. 6,103,576 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 14, 2027
Jul 14, 2025 → Jul 14, 2026
GOOD CHOICES GOOD & SMART SMART PRICES · Reg. 6,126,005 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 11, 2027
Aug 11, 2025 → Aug 11, 2026
COMFORT BAY · Reg. 6,180,347 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 20, 2027
Oct 20, 2025 → Oct 20, 2026
OPEN TRAILS · Reg. 5,096,053 · registered Dec 2016
Section 8 & 9 renewal (year 10)
Dec 6, 2025 → Dec 6, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Other large filers in Class 35Full ranking →
Walmart Apollo, LLC 1,446 live
Names on the registerwhat this page merges, and what it leaves out
DOLLAR GENERAL CORPORATION · 149 live marks
included
Dollar Shave Club, Inc. · 25 live marks · may be a related company
separate page
Dollar Rent A CAR, Inc. · 23 live marks · may be a related company
separate page
Dollar Tree Stores, Inc. · 23 live marks · may be a related company
separate page
Dollar Financial Group, Inc. · 20 live marks · may be a related company
separate page
Dollar Bank, Federal Savings Bank · 13 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Dollar General Corporation trademarks.

How many trademarks does Dollar General Corporation have?

149 live US trademarks as of October 23, 2026: 140 registered and 9 pending applications. 3 were filed in 2026 so far.

What does Dollar General Corporation sell, according to its trademarks?

Mostly advertising & business (Class 35, 29 live marks). Also housewares & glass (Class 21) and hand tools (Class 8).

Who owns the BOBBIE BROOKS trademark?

BOBBIE BROOKS is owned by Dollar General Corporation. It was registered on December 29, 1959 (Reg. No. 0690595) and is live. The same owner holds 148 other live US marks.

When did Dollar General Corporation first file a trademark?

Its oldest live US filing dates from 1959: BOBBIE BROOKS, filed April 3, 1959.

Know the morning after Dollar General Corporation files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.