Trademark owner · USPTO register · rebuilt nightly

Chico's Brands Investments, Inc.

60 live US trademarks, filing since 1987. 2 new applications filed this year.

Live marks
60
registered + pending
Registered
51
on the Principal Register
Pending
9
applications in progress
Filed in 2026
2
by filing date
Classes used
15
of 45 Nice classes
First filing
1987
39 years on the register
At a glanceplain-language reads of the register
Mostly clothing & footwear: 34 of 60 live marks are in Class 25. Advertising & business (Class 35) is next with 21.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
Filing activityapplications per year, by filing date
0 10 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Chico's Brands Investments, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
WHBM PRESTIGE 35 Mar 31, 2026 — published 99736301
SOMA MY REWARDS 35 Mar 23, 2026 — published 99719050
YES, WE HAVE YOUR SIZE! 35 Dec 3, 2025 — pending 99527807
WHITE HOUSE BLACK MARKET PRESTIGE 35 Sep 16, 2025 — abandoned Oct 13 99395773
CHICO'S HOME 20, 24, 27 Jul 25, 2025 — published 99303246
CHICO'S CASA 20, 24, 27 Jul 25, 2025 — published 99303259
ZENERGY CLOUD 25 Sep 17, 2024 — pending 98755290
CHICO'S REWARDS+ 35 Aug 28, 2024 — registered May 27 98721662
SOMA REWARDS+ 35 Aug 28, 2024 — registered May 27 98721674
SOMA 3 Aug 6, 2024 — published 98684716
Maintenance windows aheadnext 12 months · from registration dates
TELL TALE · Reg. 6,108,822 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 21, 2027
Jul 21, 2025 → Jul 21, 2026
TELL TALE · Reg. 6,108,823 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 21, 2027
Jul 21, 2025 → Jul 21, 2026
TELL TALE · Reg. 6,131,236 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 18, 2027
Aug 18, 2025 → Aug 18, 2026
TELLTALE · Reg. 6,201,233 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 17, 2025 → Nov 17, 2026
TELLTALE · Reg. 6,218,676 · registered Dec 2020
Section 8 declaration (years 5–6)
Dec 8, 2025 → Dec 8, 2026
WHITE HOUSE BLACK MARKET · Reg. 5,125,471 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 17, 2026 → Jan 17, 2027
WHBM OFF THE RACK · Reg. 6,262,541 · registered Feb 2021
Section 8 declaration (years 5–6)
Feb 2, 2026 → Feb 2, 2027
CHICO'S · Reg. 5,150,760 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 28, 2026 → Feb 28, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Chico's Brands Investments, Inc. trademarks.

How many trademarks does Chico's Brands Investments, Inc. have?

60 live US trademarks as of October 23, 2026: 51 registered and 9 pending applications. 2 were filed in 2026 so far.

What does Chico's Brands Investments, Inc. sell, according to its trademarks?

Mostly clothing & footwear (Class 25, 34 live marks). Also advertising & business (Class 35) and jewelry & watches (Class 14).

Who owns the CHICO'S trademark?

CHICO'S is owned by Chico's Brands Investments, Inc.. It was registered on January 10, 1989 (Reg. No. 1519904) and is live. The same owner holds 59 other live US marks.

When did Chico's Brands Investments, Inc. first file a trademark?

Its oldest live US filing dates from 1987: CHICO'S, filed November 25, 1987.

Know the morning after Chico's Brands Investments, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.