Trademark owner · USPTO register · rebuilt nightly

British American Tobacco (Brands) Limited

76 live US trademarks, filing since 2007. The 31st largest trademark holder in Class 34 (tobacco & smokers’ articles). 7 new applications filed this year.

Live marks
76
registered + pending
Registered
27
on the Principal Register
Pending
49
2 open to opposition
Filed in 2026
7
by filing date
Classes used
10
of 45 Nice classes
First filing
2007
19 years on the register
At a glanceplain-language reads of the register
Mostly tobacco & smokers’ articles: 56 of 76 live marks are in Class 34. Education & entertainment (Class 41) is next with 12.
2 marks are open to opposition now; the windows close between Nov 12 and Nov 12.
2 registrations have a maintenance filing due in the next 12 months, 1 already in the grace period.
Filing activityapplications per year, by filing date
0 22 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 7 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What British American Tobacco (Brands) Limited filed most recently.

MarkClassFiledBasisStatusSerial
VIRTO 34 Oct 15, 2026 — pending 50163293
POP IT TUCK IT FEEL IT 34 Oct 13, 2026 — pending 50159883
DU MAURIER 34 Jul 27, 2026 — pending 50016452
SMOKELESS AMERICA 35, 41, 42 Jun 15, 2026 — pending 99885912
BOOST 34 May 13, 2026 — pending 99820327
HYPER PRO+ 34 Apr 23, 2026 — pending 99781824
REYNOLDS 35, 41, 42 Apr 10, 2026 — pending 99755991
DRINK RYDE: IT WORKS 5, 30, 32 Dec 10, 2025 — pending 99541333
FEEL YOUR GLO 34 Dec 5, 2025 — pending 99531567
WINNING TOGETHER 35 Oct 24, 2025 — pending 99460571
Open to opposition now30-day windows from publication
VIRTO ESSENCE · Cl. 34 · published Oct 13
closes Nov 12
RIVO ESSENCE · Cl. 34 · published Oct 13
closes Nov 12

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
RYDE YOUR RHYTHM · Cl. 5 · Reg. 8,439,091
Sep 15, 2026
MATINEE KINGS · Cl. 34 · Reg. 8,441,835
Sep 15, 2026
RYPLENISH SCIENCE INSIDE · Cl. 32 · Reg. 8,335,972
Jul 7, 2026
A BETTER TOMORROW · Cl. 34 · Reg. 8,090,855
Jan 6, 2026
NEO DESIGNED FOR GLO · Cl. 34 · Reg. 8,082,072
Dec 30, 2025
RYPLENISH · Cl. 5 · Reg. 8,043,224
Nov 25, 2025
ZONNIC · Cl. 5 · Reg. 8,018,342
Nov 11, 2025
FOR GLO HILO · Cl. 34 · Reg. 8,001,025
Oct 28, 2025

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
GLO · Reg. 6,087,653 · registered Jun 2020
Section 8 declaration (years 5–6) · in grace period until Dec 30, 2026
Jun 30, 2025 → Jun 30, 2026
NEO · Reg. 6,338,036 · registered May 2021
Section 8 declaration (years 5–6)
May 4, 2026 → May 4, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
British American Tobacco (Brands) Limited · 76 live marks
included
The British Broadcasting Corporation · 39 live marks · may be a related company
separate page
British West Indies Trading Company USA, LLC · 23 live marks · may be a related company
separate page
British Swim School Franchising IP, LLC · 22 live marks · may be a related company
separate page
British Broadcasting Corporation, The · 15 live marks · may be a related company
separate page
British Harlequin PLC · 15 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About British American Tobacco (Brands) Limited trademarks.

How many trademarks does British American Tobacco (Brands) Limited have?

76 live US trademarks as of October 23, 2026: 27 registered and 49 pending applications. 7 were filed in 2026 so far.

What does British American Tobacco (Brands) Limited sell, according to its trademarks?

Mostly tobacco & smokers’ articles (Class 34, 56 live marks). Also education & entertainment (Class 41) and pharmaceuticals (Class 5).

Who owns the DU MAURIER DISTINCT trademark?

DU MAURIER DISTINCT is owned by British American Tobacco (Brands) Limited. It was registered on March 10, 2009 (Reg. No. 3588414) and is live. The same owner holds 75 other live US marks.

When did British American Tobacco (Brands) Limited first file a trademark?

Its oldest live US filing dates from 2007: KICKUP, filed October 18, 2007.

Know the morning after British American Tobacco (Brands) Limited files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.