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Trademark owner · USPTO register · rebuilt nightly

Blue Cross And Blue Shield Association

205 live US trademarks, filing since 1947. The 29th largest trademark holder in Class 36 (insurance & finance). 1 new application filed this year.

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Live marks
205
registered + pending
Registered
199
on the Principal Register
Pending
6
applications in progress
Filed in 2026
1
1 intent to use
Classes used
14
of 45 Nice classes
First filing
1947
79 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 105 of 205 live marks are in Class 36. Medical & beauty services (Class 44) is next with 68.
New products ahead: 1 of the 1 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
8 registrations have a maintenance filing due in the next 12 months, 6 already in the grace period.
2 marks were abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 20 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 1 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Blue Cross And Blue Shield Association filed most recently.

MarkClassFiledBasisStatusSerial
BLUE MEANS GO 9, 36, 44 Jun 16, 2026 intent to use published · closes Nov 26 99888230
BLUE ARCHITECT 35, 42, 44 Nov 4, 2025 — published 99479039
BLUE CROSS GLOBAL SOLUTIONS 36, 44 Nov 8, 2024 — published 98844527
BLUE SHIELD GLOBAL SOLUTIONS 36, 44 Nov 8, 2024 — published 98844537
BLUE CROSS BLUE SHIELD GLOBAL SOLUTIONS 36, 44 Nov 8, 2024 — published 98844539
BLUE HPN 36 Nov 8, 2021 — registered Aug 12 97114089
FEP BLUE STANDARD 36, 44 Jul 30, 2021 — registered Aug 27 90858594
FEP BLUE BASIC 36, 44 Jul 30, 2021 — registered Aug 27 90858603
BLUE VENTURE FUND 35, 36 Feb 23, 2021 — pending 90540995
BLUE CROSS BLUE SHIELD FEP DENTAL 36 Mar 31, 2020 — registered Dec 27 88854612
Maintenance windows aheadnext 12 months · from registration dates
FEP BLUE FOCUS · Reg. 6,056,625 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 19, 2026
May 19, 2025 → May 19, 2026
FEARLESS NATION · Reg. 6,096,737 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 7, 2027
Jul 7, 2025 → Jul 7, 2026
THE HEALTH OF AMERICA · Reg. 6,120,881 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
THE HEALTH OF AMERICA · Reg. 6,120,882 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 4, 2027
Aug 4, 2025 → Aug 4, 2026
BCBS INSTITUTE · Reg. 6,166,649 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
THE HEALTH OF AMERICA · Reg. 6,167,333 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
BLUE 2 · Reg. 3,166,494 · registered Oct 2006
Section 8 & 9 renewal (year 20)
Oct 31, 2025 → Oct 31, 2026
BLUE SHIELD · Reg. 3,169,932 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 7, 2025 → Nov 7, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
BLUE SHIELD · Cl. 28 · was registered
cancelled Oct 19
BABY BLUEPRINTS · Cl. 16 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Other large filers in Class 36Full ranking →
FMR LLC 296 live
Names on the registerwhat this page merges, and what it leaves out
BLUE CROSS AND BLUE SHIELD ASSOCIATION · 205 live marks
included
Blue Zones, LLC · 97 live marks · may be a related company
separate page
Blue Buffalo Enterprises, Inc. · 90 live marks · may be a related company
separate page
Blue Ridge Knives, Inc. · 87 live marks · may be a related company
separate page
Blue Cross And Blue Shield Of South Carolina · 67 live marks · may be a related company
separate page
Blue Tees Enterprises LLC · 50 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Blue Cross And Blue Shield Association trademarks.

How many trademarks does Blue Cross And Blue Shield Association have?

205 live US trademarks as of October 23, 2026: 199 registered and 6 pending applications. 1 were filed in 2026 so far.

What does Blue Cross And Blue Shield Association sell, according to its trademarks?

Mostly insurance & finance (Class 36, 105 live marks). Also medical & beauty services (Class 44) and advertising & business (Class 35).

Who owns the BLUE-CROSS trademark?

BLUE-CROSS is owned by Blue Cross And Blue Shield Association. It was registered on February 5, 1952 (Reg. No. 0554488) and is live. The same owner holds 204 other live US marks.

When did Blue Cross And Blue Shield Association first file a trademark?

Its oldest live US filing dates from 1947: BLUE-CROSS, filed September 30, 1947.

Know the morning after Blue Cross And Blue Shield Association files.

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Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.