Trademark owner · USPTO register · rebuilt nightly

Belk Stores Services, LLC

55 live US trademarks, filing since 1989. 1 new application filed this year.

On the register as BELK STORES SERVICES, LLC · BELK STORES SERVICES, INC.

Live marks
55
registered + pending
Registered
51
on the Principal Register
Pending
4
1 open to opposition
Filed in 2026
1
1 intent to use
Classes used
17
of 45 Nice classes
First filing
1989
37 years on the register
At a glanceplain-language reads of the register
Spread across 17 classes. The largest is Class 25 (clothing & footwear) with 21 of 55 live marks.
New products ahead: 1 of the 1 filings this year are intent-to-use applications, meaning the goods are not yet on sale.
One mark is open to opposition now; the window closes Nov 19.
8 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 8 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 1 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Belk Stores Services, LLC filed most recently.

MarkClassFiledBasisStatusSerial
BELK REWARDS 35, 36 Mar 5, 2026 intent to use published · closes Nov 19 99685517
BELK MARKET 35 Nov 4, 2025 — pending 99478000
JOYLAND 20, 24, 25, 26, 28 Mar 3, 2023 — registered May 14 97821558
MCRAE'S 35 Feb 25, 2023 — published 97811679
PROFFITT'S 35 Feb 25, 2023 — published 97811680
BELK OUTLET 35 Feb 24, 2023 — registered Mar 19 97811039
CROWN & IVY 18, 21, 24, 27 Aug 15, 2022 — registered Jan 23 97548463
BELK REWARDS+ 35, 36 Mar 23, 2022 — registered Jun 6 97327311
TC 25 Mar 16, 2022 — registered Jan 23 97314394
Z ZELOS 25 Mar 8, 2022 — registered Apr 29 97300640
Open to opposition now30-day windows from publication
BELK REWARDS · Cl. 35, 36 · published Oct 20
closes Nov 19

Anyone who believes they would be harmed by registration can oppose during this window.

Maintenance windows aheadnext 12 months · from registration dates
GAME DAY GEAR · Reg. 6,053,805 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 12, 2026
May 12, 2025 → May 12, 2026
KAARI · Reg. 6,103,273 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 14, 2027
Jul 14, 2025 → Jul 14, 2026
NEW DIRECTIONS · Reg. 3,171,461 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 14, 2025 → Nov 14, 2026
BELK · Reg. 6,205,999 · registered Nov 2020
Section 8 declaration (years 5–6)
Nov 24, 2025 → Nov 24, 2026
UES · Reg. 5,171,326 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 28, 2026 → Mar 28, 2027
PRO TOUR · Reg. 5,199,992 · registered May 2017
Section 8 & 9 renewal (year 10)
May 9, 2026 → May 9, 2027
JK INDIGO · Reg. 3,256,916 · registered Jun 2007
Section 8 & 9 renewal (year 20)
Jun 26, 2026 → Jun 26, 2027
OCEAN + COAST · Reg. 5,247,854 · registered Jul 2017
Section 8 & 9 renewal (year 10)
Jul 18, 2026 → Jul 18, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Names on the registerwhat this page merges, and what it leaves out
BELK STORES SERVICES, LLC · 46 live marks
included
BELK STORES SERVICES, INC. · 9 live marks
included

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Belk Stores Services, LLC trademarks.

How many trademarks does Belk Stores Services, LLC have?

55 live US trademarks as of October 23, 2026: 51 registered and 4 pending applications. 1 were filed in 2026 so far.

What does Belk Stores Services, LLC sell, according to its trademarks?

Mostly clothing & footwear (Class 25, 21 live marks). Also advertising & business (Class 35) and jewelry & watches (Class 14).

Who owns the BELK trademark?

BELK is owned by Belk Stores Services, LLC. It was registered on September 18, 1990 (Reg. No. 1614424) and is live. The same owner holds 54 other live US marks.

When did Belk Stores Services, LLC first file a trademark?

Its oldest live US filing dates from 1989: BELK, filed November 15, 1989.

Know the morning after Belk Stores Services, LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.