Trademark owner · USPTO register · rebuilt nightly

Behr Process LLC

88 live US trademarks, filing since 1970. The 20th largest trademark holder in Class 2 (paints & coatings). 2 new applications filed this year.

Live marks
88
registered + pending
Registered
78
on the Principal Register
Pending
10
applications in progress
Filed in 2026
2
by filing date
Classes used
18
of 45 Nice classes
First filing
1970
56 years on the register
At a glanceplain-language reads of the register
Mostly paints & coatings: 43 of 88 live marks are in Class 2. Paper & printed matter (Class 16) is next with 30.
8 registrations have a maintenance filing due in the next 12 months, 2 already in the grace period.
Filing activityapplications per year, by filing date
0 9 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 2 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Behr Process LLC filed most recently.

MarkClassFiledBasisStatusSerial
ECOMIX 2 Oct 8, 2026 — pending 50150871
BEHR PREMIUM 16, 20 Jun 4, 2026 — pending 99864648
WHIZZ 16 Oct 22, 2025 — published 99456703
WHIZZ PRECISION 16 Oct 22, 2025 — published 99456742
PROUD USER BEHR KILZ 16, 20, 24, 25 Aug 29, 2025 — published 99365592
CHATHUE 42 Jul 14, 2025 — registered Oct 13 99282844
CHATHUE BY BEHR 42 Jul 2, 2025 — abandoned Sep 14 99264978
CHATHUE 42 Jun 24, 2025 — registered Oct 6 99250092
PROJECT EXPRESS 2 Apr 30, 2025 — published 99163605
COLOR SURFR 42 Dec 17, 2024 — published 98906841
Recently registeredlast 12 months
CHATHUE · Cl. 42 · Reg. 8,505,180
Oct 13, 2026
CHATHUE · Cl. 42 · Reg. 8,488,878
Oct 6, 2026
BEHR PREMIUM · Cl. 19 · Reg. 8,118,984
Jan 27, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
BEHR ULTRA · Reg. 6,114,336 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
BEHR ULTRA · Reg. 6,164,902 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 29, 2027
Sep 29, 2025 → Sep 29, 2026
I BRUSH · Reg. 5,115,893 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 3, 2026 → Jan 3, 2027
I BRUSH PRO · Reg. 5,115,894 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 3, 2026 → Jan 3, 2027
THE MINI · Reg. 5,143,599 · registered Feb 2017
Section 8 & 9 renewal (year 10)
Feb 14, 2026 → Feb 14, 2027
ULTRA PURE WHITE · Reg. 3,210,349 · registered Feb 2007
Section 8 & 9 renewal (year 20)
Feb 20, 2026 → Feb 20, 2027
GEN Y · Reg. 5,162,324 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 14, 2026 → Mar 14, 2027
GEN X · Reg. 5,162,325 · registered Mar 2017
Section 8 & 9 renewal (year 10)
Mar 14, 2026 → Mar 14, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Common questions

About Behr Process LLC trademarks.

How many trademarks does Behr Process LLC have?

88 live US trademarks as of October 23, 2026: 78 registered and 10 pending applications. 2 were filed in 2026 so far.

What does Behr Process LLC sell, according to its trademarks?

Mostly paints & coatings (Class 2, 43 live marks). Also paper & printed matter (Class 16) and science & technology (saas) (Class 42).

Who owns the BEHR trademark?

BEHR is owned by Behr Process LLC. It was registered on September 5, 1972 (Reg. No. 0942246) and is live. The same owner holds 87 other live US marks.

When did Behr Process LLC first file a trademark?

Its oldest live US filing dates from 1970: BEHR, filed April 13, 1970.

Know the morning after Behr Process LLC files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.