Ally Financial Inc.
108 live US trademarks, filing since 1988. 8 new applications filed this year.
On the register as ALLY FINANCIAL INC. · Ally Financial Inc
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Ally Financial Inc. filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| MONEY & MEANING | 36, 41 | Oct 21, 2026 | intent to use | pending | 50174348 |
| THE JOY INDEX | 35, 36 | Oct 20, 2026 | intent to use | pending | 50172292 |
| ALLY MILEAGE ADVANTAGE | 36 | Sep 16, 2026 | — | pending | 50112648 |
| A | 36 | Aug 31, 2026 | — | pending | 50081809 |
| COST OF LIFE TODAY | 35, 36 | Aug 19, 2026 | — | published · closes Nov 5 | 50060068 |
| BANK ON WOMEN'S SPORTS | 35, 36 | Apr 30, 2026 | — | pending | 99798446 |
| WE BANK ON WOMEN'S SPORTS | 35, 36 | Apr 30, 2026 | — | pending | 99798467 |
| NO BRANCH ADVANTAGE | 9, 36, 41, 42 | Feb 11, 2026 | — | pending | 99647827 |
| ALLY'S COST OF REPORT | 35, 36 | Dec 17, 2025 | — | pending | 99553131 |
| NO BRANCH GUARANTEE | 9, 36, 41, 42 | Nov 5, 2025 | — | published | 99481410 |
Anyone who believes they would be harmed by registration can oppose during this window.
Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Ally Financial Inc. trademarks.
How many trademarks does Ally Financial Inc. have?
108 live US trademarks as of October 23, 2026: 88 registered and 20 pending applications. 8 were filed in 2026 so far.
What does Ally Financial Inc. sell, according to its trademarks?
Mostly insurance & finance (Class 36, 63 live marks). Also education & entertainment (Class 41) and advertising & business (Class 35).
Who owns the MAJOR GUARD trademark?
MAJOR GUARD is owned by Ally Financial Inc.. It was registered on March 7, 1989 (Reg. No. 1528653) and is live. The same owner holds 107 other live US marks.
When did Ally Financial Inc. first file a trademark?
Its oldest live US filing dates from 1988: MAJOR GUARD, filed March 21, 1988.
Know the morning after Ally Financial Inc. files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.