Trademark owner · USPTO register · rebuilt nightly

Allstate Insurance Company

202 live US trademarks, filing since 1958. The 14th largest trademark holder in Class 36 (insurance & finance). 5 new applications filed this year.

Live marks
202
registered + pending
Registered
190
on the Principal Register
Pending
12
applications in progress
Filed in 2026
5
by filing date
Classes used
16
of 45 Nice classes
First filing
1958
68 years on the register
At a glanceplain-language reads of the register
Mostly insurance & finance: 140 of 202 live marks are in Class 36. Science & technology (SaaS) (Class 42) is next with 42.
8 registrations have a maintenance filing due in the next 12 months, 4 already in the grace period.
2 marks were abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 16 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 5 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Allstate Insurance Company filed most recently.

MarkClassFiledBasisStatusSerial
CLAIM SATISFACTION GUARANTEE 36 Apr 3, 2026 — pending 99742885
GOOD HANDS 9, 35, 36, 42 Mar 31, 2026 — published 99735560
JUST ENOUGH 9, 35, 36, 37, 39, 42 Feb 17, 2026 — pending 99655976
ALLSTATE JUST ENOUGH 9, 35, 36, 37, 39, 42 Feb 17, 2026 — pending 99655978
ALLIE 9, 42 Jan 7, 2026 — pending 99581554
ALLSTATE DEDUCTIBLE FLEXPAY 9, 36, 42 Nov 20, 2025 — abandoned Aug 25 99506704
ALLSTATE DEDUCTIBLE PAYMENT PLAN 9, 36, 42 Nov 13, 2025 — pending 99495126
ALLSTATE DEDUCTIBLE RELIEF 9, 36, 42 Nov 13, 2025 — abandoned Aug 25 99495149
ALLSTATE SPLITPAY DEDUCTIBLE PLAN 9, 36, 42 Nov 13, 2025 — abandoned Aug 25 99495158
ALLSTATE EASY PAY DEDUCTIBLE 9, 36, 42 Nov 13, 2025 — abandoned Aug 25 99495161
Maintenance windows aheadnext 12 months · from registration dates
ROUTELY · Reg. 6,065,921 · registered May 2020
Section 8 declaration (years 5–6) · in grace period until Nov 26, 2026
May 26, 2025 → May 26, 2026
DON'T DRIVE MUCH? DON'T PAY MUCH. · Reg. 6,124,716 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 11, 2027
Aug 11, 2025 → Aug 11, 2026
ALLSTATE · Reg. 6,131,873 · registered Aug 2020
Section 8 declaration (years 5–6) · in grace period until Feb 18, 2027
Aug 18, 2025 → Aug 18, 2026
AVAIL · Reg. 6,171,147 · registered Oct 2020
Section 8 declaration (years 5–6) · in grace period until Apr 6, 2027
Oct 6, 2025 → Oct 6, 2026
BRING OUT THE GOOD · Reg. 5,069,071 · registered Oct 2016
Section 8 & 9 renewal (year 10)
Oct 25, 2025 → Oct 25, 2026
ALLSTATE.COM · Reg. 3,164,784 · registered Oct 2006
Section 8 & 9 renewal (year 20)
Oct 31, 2025 → Oct 31, 2026
ALLSTATE · Reg. 3,168,415 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 7, 2025 → Nov 7, 2026
ENCOMPASS · Reg. 3,168,764 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 7, 2025 → Nov 7, 2026

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
DESCUENTO EN EL DEDUCIBLE · Cl. 36 · was registered
cancelled Oct 19
BRING OUT THE GOOD · Cl. 16, 25, 35, 36 · was registered
cancelled Oct 19

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Common questions

About Allstate Insurance Company trademarks.

How many trademarks does Allstate Insurance Company have?

202 live US trademarks as of October 23, 2026: 190 registered and 12 pending applications. 5 were filed in 2026 so far.

What does Allstate Insurance Company sell, according to its trademarks?

Mostly insurance & finance (Class 36, 140 live marks). Also science & technology (saas) (Class 42) and electronics & software (Class 9).

Who owns the YOU'RE IN GOOD HANDS WITH ALLSTATE trademark?

YOU'RE IN GOOD HANDS WITH ALLSTATE is owned by Allstate Insurance Company. It was registered on December 16, 1958 (Reg. No. 0671339) and is live. The same owner holds 201 other live US marks.

When did Allstate Insurance Company first file a trademark?

Its oldest live US filing dates from 1958: YOU'RE IN GOOD HANDS WITH ALLSTATE, filed January 13, 1958.

Know the morning after Allstate Insurance Company files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.