Trademark owner · USPTO register · rebuilt nightly

Alliance Trading, Inc.

179 live US trademarks, filing since 1977. The 47th largest trademark holder in Class 35 (advertising & business). 11 new applications filed this year.

Live marks
179
registered + pending
Registered
143
on the Principal Register
Pending
36
1 open to opposition
Filed in 2026
11
by filing date
Classes used
27
of 45 Nice classes
First filing
1977
49 years on the register
At a glanceplain-language reads of the register
Spread across 27 classes. The largest is Class 35 (advertising & business) with 71 of 179 live marks.
Entering Class 27 (floor coverings): first filings this year in a class with no earlier Alliance Trading, Inc. marks.
One mark is open to opposition now; the window closes Nov 5.
8 registrations have a maintenance filing due in the next 12 months, 3 already in the grace period.
1 mark was abandoned, cancelled or expired in the last 12 months.
Filing activityapplications per year, by filing date
0 23 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 2026 11 so far

Marks held on the register, by filing date. 2026 is year to date.

Portfolio by classlive marks · rank among filers in that class

A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.

Latest activity

What Alliance Trading, Inc. filed most recently.

MarkClassFiledBasisStatusSerial
XTREMEBLUE ENHANCER 1 Oct 15, 2026 — pending 50164083
INSTA-SHIELD 1 Sep 30, 2026 — pending 50138065
BUILT BY COMMITMENT 35 Sep 3, 2026 — pending 50087997
IT RUNS DEEP 35 Sep 1, 2026 — pending 50083287
SUPERPRO 11 Jun 3, 2026 — pending 99862097
SUPERPRO 11 Apr 27, 2026 — published · closes Nov 5 99788885
THE GOLD STANDARD 1, 5, 35 Feb 16, 2026 — pending 99654602
GOLD STANDARD 1, 5, 35 Feb 16, 2026 — pending 99654617
CALIBAY 6, 19 Feb 4, 2026 — registered Aug 18 99633900
TURFGRO 27 Jan 23, 2026 — published 99611585
Open to opposition now30-day windows from publication
SUPERPRO · Cl. 11 · published Oct 6
closes Nov 5

Anyone who believes they would be harmed by registration can oppose during this window.

Recently registeredlast 12 months
SP · Cl. 1, 7, 9, 11, 17, 20, 21, 22 · Reg. 8,482,182
Oct 6, 2026
ROYAL TREATMENT FROM REGAL · Cl. 1, 5 · Reg. 8,454,234
Sep 22, 2026
GOLD STANDARD FROM E-Z CLOR · Cl. 1, 5 · Reg. 8,199,152
Sep 8, 2026
ROYAL TREATMENT · Cl. 1, 5 · Reg. 8,427,650
Sep 1, 2026
GOLD STANDARD FROM E-Z CLOR · Cl. 1, 5 · Reg. 8,427,651
Sep 1, 2026
CALIBAY · Cl. 6, 19 · Reg. 8,401,760
Aug 18, 2026
SOUTHERN BELLE · Cl. 1 · Reg. 8,380,663
Aug 4, 2026
POOLXCLUSIVE · Cl. 35 · Reg. 8,145,519
Feb 17, 2026

Registration starts the maintenance clock: a Section 8 declaration is due between years 5 and 6.

Maintenance windows aheadnext 12 months · from registration dates
POOL CARE MADE E-Z · Reg. 6,110,462 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
AZTECA · Reg. 6,111,990 · registered Jul 2020
Section 8 declaration (years 5–6) · in grace period until Jan 28, 2027
Jul 28, 2025 → Jul 28, 2026
BLUESTREAK · Reg. 6,159,464 · registered Sep 2020
Section 8 declaration (years 5–6) · in grace period until Mar 22, 2027
Sep 22, 2025 → Sep 22, 2026
POOL LOGIC · Reg. 3,177,149 · registered Nov 2006
Section 8 & 9 renewal (year 20)
Nov 28, 2025 → Nov 28, 2026
LOBO · Reg. 6,212,708 · registered Dec 2020
Section 8 declaration (years 5–6)
Dec 1, 2025 → Dec 1, 2026
BLUESTREAK · Reg. 6,213,086 · registered Dec 2020
Section 8 declaration (years 5–6)
Dec 1, 2025 → Dec 1, 2026
POOLSTYLE · Reg. 5,123,851 · registered Jan 2017
Section 8 & 9 renewal (year 10)
Jan 17, 2026 → Jan 17, 2027
RISING TO THE CHALLENGE OF CHANGE · Reg. 6,282,998 · registered Mar 2021
Section 8 declaration (years 5–6)
Mar 2, 2026 → Mar 2, 2027

A filing missed by the due date enters a six-month grace period, then the registration cancels.

Lapsed or droppedstatus changes · last 12 months
POOLSTYLE POOL PRODUCTS · Cl. 1, 6, 7, 9, 11, 20, 21, 22 · was published
abandoned Oct 21

Recorded as the nightly register update observes them. A cancelled or expired mark no longer blocks a new filing of the same name.

Names on the registerwhat this page merges, and what it leaves out
ALLIANCE TRADING, INC. · 179 live marks
included
Alliance Sports Group, L.P. · 74 live marks · may be a related company
separate page
Alliance Defending Freedom · 61 live marks · may be a related company
separate page
Alliance Wine Co Ltd · 37 live marks · may be a related company
separate page
Alliance Apparel Group, Inc. · 33 live marks · may be a related company
separate page
Alliance Laundry Systems LLC · 32 live marks · may be a related company
separate page

Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.

Common questions

About Alliance Trading, Inc. trademarks.

How many trademarks does Alliance Trading, Inc. have?

179 live US trademarks as of October 23, 2026: 143 registered and 36 pending applications. 11 were filed in 2026 so far.

What does Alliance Trading, Inc. sell, according to its trademarks?

Mostly advertising & business (Class 35, 71 live marks). Also chemicals (Class 1) and appliances & lighting (Class 11).

Who owns the SHOCK-IT trademark?

SHOCK-IT is owned by Alliance Trading, Inc.. It was registered on May 30, 1978 (Reg. No. 1092042) and is live. The same owner holds 178 other live US marks.

When did Alliance Trading, Inc. first file a trademark?

Its oldest live US filing dates from 1977: E-Z CLOR, filed July 13, 1977.

Know the morning after Alliance Trading, Inc. files.

Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.

Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.