Advance Stores Company, Incorporated
24 live US trademarks, filing since 1990.
Marks held on the register, by filing date. 2026 is year to date.
A multi-class mark counts once per class. Rank shown where the owner is in the class's top 50.
What Advance Stores Company, Incorporated filed most recently.
| Mark | Class | Filed | Basis | Status | Serial |
|---|---|---|---|---|---|
| DIEHARD | 6, 7, 8, 9, 11, 12, 14, 16, 18, 19, 20, 21, 22, 24, 25, 28, 32, 37 | Aug 26, 2024 | — | published | 98717109 |
| HOME OF DIEHARD | 35 | Apr 8, 2022 | — | registered Oct 15 | 97353456 |
| DIEHARDS CHOOSE DIEHARD | 35 | Apr 8, 2022 | — | registered Nov 26 | 97353511 |
| AMERICA'S MOST TRUSTED AUTO BATTERY | 35 | Apr 8, 2022 | — | registered Feb 21 | 97353700 |
| HOME OF DIEHARD | 35 | Apr 8, 2022 | — | registered Jun 27 | 97975332 |
| DIEHARDS CHOOSE DIEHARD | 35 | Apr 8, 2022 | — | registered May 2 | 97975399 |
| POWER AHEAD | 2, 6, 7, 9, 11 | Dec 1, 2021 | — | registered May 9 | 97150214 |
| DIEHARD | 6, 7, 8, 9, 11, 12, 17, 20 | Nov 17, 2020 | — | registered Dec 17 | 90323799 |
| DIEHARD | 27 | Nov 17, 2020 | — | registered May 24 | 90976702 |
| POWER AHEAD | 9, 11, 12, 25 | Nov 15, 2017 | — | registered May 8 | 87686154 |
A filing missed by the due date enters a six-month grace period, then the registration cancels.
Spellings are merged when they differ only in punctuation or legal suffix. Anything else stays separate rather than guessed.
About Advance Stores Company, Incorporated trademarks.
How many trademarks does Advance Stores Company, Incorporated have?
24 live US trademarks as of October 23, 2026: 23 registered and 1 pending applications. None have been filed in 2026 so far.
What does Advance Stores Company, Incorporated sell, according to its trademarks?
Mostly electronics & software (Class 9, 12 live marks). Also advertising & business (Class 35) and clothing & footwear (Class 25).
Who owns the DIEHARD trademark?
DIEHARD is owned by Advance Stores Company, Incorporated. It was registered on June 23, 1992 (Reg. No. 1696168) and is live. The same owner holds 23 other live US marks.
When did Advance Stores Company, Incorporated first file a trademark?
Its oldest live US filing dates from 1990: DIEHARD, filed September 21, 1990.
Know the morning after Advance Stores Company, Incorporated files.
Watch this company in Thorgate and get an alert for every new application, registration, publication and lapse, with the opposition deadline already worked out. Or monitor your own marks for conflicts with theirs.
Data: USPTO trademark bulk files, processed nightly by Thorgate. Last rebuilt October 23, 2026. Counts cover the US federal register only, not state or foreign marks. Owner names are shown as recorded by the USPTO. This page reports public-record facts and dates and is not legal advice. For the official record of any mark, follow its serial number to USPTO TSDR.